Search engine marketing has grown leaps and bounds in the last few years with many high profile corporations now devoting large portions of their annual marketing budget to SEM.

To further emphasise this point a few large American companies including the New York Times, Passages and Citicards have appointed Vice Presidents of Search. The VP of Search being a senior company position dedicated to the overseeing and running of SEM campaigns.

Since the appointment of VP of Search, Passages, the company now earns 95% of all its business from search and its revenue has increases by 354%. These figures further enhance the achievements that can be obtained with SEM when campaigns are properly managed making use of the three prongs: Pay Per Click, Search Engine Optimisation and Web Analytics.

If you would like to read more about these VPs read Sara Holoubek’s article over at Search Engine Watch.

However as more and more of the larger corporations begin to move SEM entirely in house; what does this mean for web solutions business’ that currently provide SEM for these large companies?