Google this week announced through the official AdWords blog a new advertising payment model, Pay Per Action or PPA. Pay Per Action is aimed at websites that have a goal in mind when targeting visitors, these goals for instance could be a purchase, an enquiry or any other site specific action. This is due to the pricing model of Pay Per Action; quite simply you only pay when the visitor reaches your goal or action.
Pay Per Action will be used on the content network of Google to ensure that those making use of the content network are only paying for real visitors who are actually converting.
The pricing will be defined at a fixed amount by the advertiser and will only be paid upon completion of this action. This will mean however you need to fully understand how much each action on your website is worth to you and your business.
Currently the beta testing for the Pay Per Action advertising model is only available to those inside the United States, hopefully after successful testing PPA will be rolled out in the UK and Europe.
March 23rd, 2007 - No Comments »
Posted in PPC Management | Tags: adwords, google, ppc, PPC Management
Pay Per Click Management is a service that many companies (including Moo Marketing) offer, but what exactly is it? Many people, home businesses and multinational organisations alike make use of the Pay Per Click search networks but in order to make your spend efficient and effective your campaigns require daily monitoring. In brief this daily monitoring is Pay Per Click Management.
Lets breakdown our own service, for all of our Pay Per Click Management clients we do the following:
Integration of web analytics with the PPC Campaign(s) to ascertain current Cost per Conversion and Return on Advertising Spend (along with any other KPIs that may be deemed applicable), then, using the web analytics data we can reconstruct the campaigns to decrease the Cost per Conversion and increase the Return on Advertising Spend, without increasing the campaign budget.
Research and reconstruction of title and ad text for each search term, which appear on the sponsored search results and appropriate content networks.
In-depth PPC campaign analysis we will feed back into the management process information from the web analytics work regarding optimal times of day, geographic location of higher concentrations of visitors within the target country in order to maximise budget efficiency and increase conversion rate.
The provision of weekly and monthly summary reporting of the number of clicks, advertising cost, number of conversions, revenue, profit and Return on Investment and other information that may be bespoke to each client.
Find out more on Moo Marketing’s Pay Per Click Management services and feel free to leave comments about your experiences with Pay Per Click Management or any questions you may have.
March 20th, 2007 - No Comments »
Posted in PPC Management | Tags: adwords, ppc, PPC Management, quality score, roi
It has been rumoured on the blog circuit that Google is soon to start selling television advertisements in the US with satellite TV provider Dish Network. The rumours have begun after Google recently piloted advertisements for TV in California, if this proves successful and profitable for Google; they will no doubt begin to further expand the TV advertising side of the business.
It has been reported that Google want a tailored advertising approach, targeting the advertisement types to the specific target audience (as they currently do with keyword searches).
Will the search giants soon be the overall advertising giant?
March 15th, 2007 - No Comments »
Posted in Search Engine Marketing | Tags: google
For all of you out in blog land who are interested in search engine optimisation you will more than likely know of the pitfalls surrounding duplicate content. In a short and brief explanation duplicate content is exactly that, when a webmaster sees fit to copy your original content and use it on their website.
Not only is this a problem from the point of view of breach of any copyrights that may be in place duplicate content is deemed a ‘black hat’ search engine optimisation technique and as such penalties can be applied to websites who duplicate content.
I have just read a fantastic blog article regarding duplicate content (with some nice graphics) over on seomoz, which contains an awful lot of information, so rather than duplicate their blog on our site I urge you to please go and read theirs.
March 13th, 2007 - No Comments »
Posted in Search Engine Optimisation | Tags: content strategy, copywriting, seo, spam, website development
In a recent interview, Matt Cutts discussed the new breed of search engine algorithms, personalised search. Although not something that is going to take hold and become the norm overnight, personalised search is something all online businesses should be actively researching and preparing for.
In the world where linking campaigns are seen as the answer to all SEO (something that Notcon do not believe) it has become ever harder for search engines to distinguish good strong website from the weak.
Have a read of the interview, it contains some interesting stuff!
March 6th, 2007 - No Comments »
Posted in Search Engine Optimisation | Tags: content strategy, google, search network, seo
