Last Wednesday, Google announced a new service they are to offer; Google Print Ads™. Currently in Beta testing to companies with AdWords accounts within the United States, in brief the new service is a way for Google to target companies wishing to promote their businesses on both the internet and via conventional press & newspaper advertising.
If you currently manage or use an agency such as ourselves to manage a Google AdWords account utilising the new Google Print Ads service will be really quite simple in that it will reduce the time and labour associated to organising and implementing a conventional media marketing campaign.
July 24th, 2007 - No Comments »
Posted in PPC Management | Tags: adwords, google, PPC Management
It has been announced this week that the Australian Competition and Consumer Commission (ACCC) is initiating a court battle against Google Inc, Google Ireland and Google Australia due to misleading and deceptive advertising.
The ACCC is basing the case on the fact that Google displayed adverts in AdWords that contained the key words ‘Kloster Ford’ and ‘Charlestown Toyota’ however the adverts when clicked took people to the Trading Post website, potential competition for Kloster Ford and Charlestown Toyota. In doing so Google contravened sections 52 and 53(d) of the Australian Trade Practices Act 1974.
The ACCC is also making their feelings known about how Google distinguish the sponsored AdWords listings from those of the natural, making the Search Engine Results Pages (SERPs) deceptive and misleading causing a breach of section 52 of the above act.
July 13th, 2007 - No Comments »
Posted in PPC Management | Tags: adwords, google, ppc
For many months now the Moo Marketing team have been convinced that the search engine Live would begin to start increasing their market share of search engine users and that is just what has happened. The search volume received by Live increased by 67% in May.
So the Live market share has increased but why? Primarily the reasons for the increased market share are IE7 and Vista, as more and more people upgrade their systems and software they will be finding that Microsoft have integrated their Live search platform into Vista and IE7 in a manner that makes the search engine very easy to use, especially by computer users who are perhaps less savvy with regards to the technology.
The big question now is will the increase continue throughout the year to show a positive trend for Live?
July 13th, 2007 - No Comments »
Posted in Search Engine Marketing | Tags: live, search network, search stat
