For many months now the Moo Marketing team have been convinced that the search engine Live would begin to start increasing their market share of search engine users and that is just what has happened. The search volume received by Live increased by 67% in May.

So the Live market share has increased but why? Primarily the reasons for the increased market share are IE7 and Vista, as more and more people upgrade their systems and software they will be finding that Microsoft have integrated their Live search platform into Vista and IE7 in a manner that makes the search engine very easy to use, especially by computer users who are perhaps less savvy with regards to the technology.

The big question now is will the increase continue throughout the year to show a positive trend for Live?