Google have announced that they are changing the mechanics behind bid placement within their AdWords system. Announced on the official Google AdWords blog, Judy a Google Employee stated:

“The key change to the formula will be how we consider price. Today’s formula considers an ad’s Quality Score and actual cost-per-click (CPC). The improved formula will still heavily weight Quality Score, but instead of actual CPC, it will consider an ad’s maximum CPC.”

So what does that actually mean for your AdWords campaign? How are the positions of your AdWords listings going to change? Contact one of our Pay Per Click management consultants to discuss your campaign and ensure you do not lose traffic and more importantly, sales.