For those of you who make use of the Google Conversion Tracking facility within AdWords may be pleased to know that you no longer have to display the ‘Google Site Stats’ text after a conversion has occurred.

Previously you only had the option to alter colours of the logo, however Google have now decided to give you the option of not displaying it at all. This is due to an increasing number of companies who use their online privacy policies to make people aware that they do utilise tracking technologies within their sites.

If you do currently use the Google conversion tracking the logo will continue to display, you will need to login to your Google account and re-generate the conversion tracking code. Google do ask that if you do remove the logo to make sure your privacy policy does alert your website users that tracking is being performed.