Within the last couple of months there has been some strange distribution of page rank form Google. Even so that a few months ago the team at Moo were under the impression that a page rank update was accruing.
Well yesterday it seems that Google has finally rolled out another page rank update showing live stats on most of their data centres around the world. It can be estimated that the page rank is updated every 3 months but in this case it has been approximately 4 or a little over since a full update was taken out.
With the improvements over the last months in the Google webmaster tools allowing the viewing of back links not yet seen in the link:wwwmoomarketing.co.uk feature of Google. This has open doors to a more realistic view of how Google looks at a site, although to giving too much away.
Hopefully we will see more tools form Google i.e. when the next update is likely to happen, allowing web masters to set goals, but it must be said that the Page Rank does always mean that a site will appear above another we can never forgot the trusted site factor and must only use page rank as an estimate of how strong a site could be
October 28th, 2007 - No Comments »
Posted in Search Engine Optimisation | Tags: google, search stat, seo
The Christmas period is without doubt one of the busiest and most competitive times of the year in relation to online marketing, in particular Pay Per Click. At this time of year etailers all over the globe want to attain higher visitor volumes to produce a gain in sales revenue.
Unless your website is already well established within the search engines and you are able to rapidly alter content to achieve listings in the Search Engine Results Pages (SERPs) for phrases relating to your products / Christmas season what can you do?
By far the easiest way for companies operating on the web to achieve their goal of higher visitor numbers at Christmas is through utilising Pay Per Click networks, such as Google AdWords, Yahoo Search Marketing and Live / msn adCenter. However this does have drawbacks, as a Pay Per Click Management company we are continually monitoring campaign budgets and spend efficiency, during the months leading up to Christmas and the new year sales you can expect your average Cost Per Click and if you want to maintain / increase visitor levels your daily budgets to increase.
During these periods of intense ad fluctuation where your competitors will be frequently modifying ads it is important that you also utilise Pay Per Click management to ensure your business is not adversely affected as others ‘cash in’ on the Christmas rush. View more information on Pay Per Click Management.
October 24th, 2007 - No Comments »
Posted in PPC Management | Tags: adwords, ppc, PPC Management
When it comes to managing a PPC campaign there are a number of important tasks which are crucial to ensure that your campaign is earning the best ROI possible. Monitoring a PPC campaign using basic analytics will provide you with details for your campaign but collecting the right data and feeding back into the campaign is the most important role.
Website analytics is the process monitoring and interpreting the interaction with users with a website. Analytics can track every movement a user makes on page and where they come from. This is crucial in PPC Management as knowing what people clicked on and what they did on the site will allow you to make informative decisions on how to bid on particular key phrases.
Analytics is the beginning of a PPC Management, taking the information from the analytics it is possible to make usability decisions on the website. This may include removing bottle necks in the purchase funnel or reducing the bounce rate on landing pages.
Monitoring analytics with your PPC campaign can make the difference to those clicks that not provide a return. Taking the data and turning it into information that can be used to make decision about your website to increase conversion rates and ROI is how you can manage your PPC campaign the best.
When it comes to managing a PPC campaign there are a number of important tasks which are crucial to ensure that your campaign is earning the best ROI possible. Monitoring a PPC campaign using basic analytics will provide you with details for your campaign but collecting the right data and feeding back into the campaign is the most important role.
Website analytics is the process monitoring and interpreting the interaction with users with a website. Analytics can track every movement a user makes on page and where they come from. This is crucial in PPC Management as knowing what people clicked on and what they did on the site will allow you to make informative decisions on how to bid on particular key phrases.
Analytics is the beginning of a PPC Management, taking the information from the analytics it is possible to make usability decisions on the website. This may include removing bottle necks in the purchase funnel or reducing the bounce rate on landing pages.
Monitoring analytics with your PPC campaign can make the difference to those clicks that not provide a return. Taking the data and turning it into information that can be used to make decision about your website to increase conversion rates and ROI is how you can manage your PPC campaign the best.
October 24th, 2007 - No Comments »
Posted in PPC Management | Tags: ppc, PPC Management, roi, web analytics
Following the success of Google’s PageRank and other ‘rankers’, Cnet have realised news that Microsoft will release their own version website ranker called Browserank.
Google PageRank tool gathers rank from what Google feel is the most important page of a website, the quality and number of inbound links. This has been challenged by a number of SEO techniques including, paying for inbound links, reciprocal links with other websites and continues spamming of forums and blog comments, which Google have tried to include in the algorithm to still give property to actual strong websites.
Microsoft’s new Browserank tool works in a different way, it looks at the amount of time users spend browsing a page. Highlighting ‘linking’ flaws in Google’s Page rank tool such as link farms and other methods which can help push a website to the top of the listings Microsoft insist that their Browserank tool gathers the important characters of a website which makes more people want to browse, buy or leave. According to Cnet, Microsoft argues that by monitoring the actual behaviour of users on websites by browse time gives a more accurate understanding of users needs and this can be represented in their listings by using this algorithm.
What makes all these tools elementary is that none of them provide 100% accurate results of the popularity of a website, link farms can skew Google’s results, and now cloaking and open connections will be used to change the listings within Microsoft.
Even more important if there tool is used correctly what is to say that a particular website actually offers good content. A visitor on a particular ecommerce site may leave them on there for hours because of poor navigation or as simple as a user’s homepage could change listings and favour other websites and considering most UK homepages are set to BBC or Google, then Microsoft are still favouring the competition.
So if the Organic listings of the search engines can change by unethical Search Engine Optimisation techniques will this drive more traffic to the paid listings, which in the end is more money in the pockets of those search engines.
October 15th, 2007 - No Comments »
Posted in Search Engine Marketing | Tags: content strategy, google, seo
As you are reading this blog, I can safely assume you have an active interest in marketing and more specifically internet marketing. If you are currently utilising some form of internet marketing or are considering the benefits there is one really important aspect that you should understand and undertake – analytics.
Due to the internet being digital and computerised, internet traffic flow is logged automatically, online marketing is therefore one of the most tangible advertising methods. It only becomes tangible however when you utilise website analytics for both analysis and reporting. Website analytics can provides very high levels of accuracy on the successes or failures of your online marketing campaigns. Using visitor segmentation you can split your visitors into many areas, usually unique to your specific marketing campaigns, the five main traffic sources being:
• Direct – Visitors entering your URL in the address bar.
• Referral – Visitors who came from an external website, not search engines.
• Natural Search – Visitors from natural search engine listings.
• Paid Search – Visitors from sponsored search engine listings.
• Paid Referral – Visitors from sites that you pay for a click through, i.e. as price comparison sites.
Once you have the basic segmentation you are then able to segment further to investigate in greater detail and with the appropriate tracking parameters, monitor and obtain accurate feedback on each of your individual online marketing campaigns. This is essential for you to ensure that you are not only maximising opportunity, but are also receiving good return on your investment.
Once armed with the relevant segmentation and KPI information you are able to make informed and managed decisions about budget allocation and future spend in direct correlation to your actual Return on Investment.
October 13th, 2007 - No Comments »
Posted in Website Analytics | Tags: roi, segmentation, web analytics
