Within the last couple of months there has been some strange distribution of page rank form Google. Even so that a few months ago the team at Moo were under the impression that a page rank update was accruing.

Well yesterday it seems that Google has finally rolled out another page rank update showing live stats on most of their data centres around the world. It can be estimated that the page rank is updated every 3 months but in this case it has been approximately 4 or a little over since a full update was taken out.

With the improvements over the last months in the Google webmaster tools allowing the viewing of back links not yet seen in the link:wwwmoomarketing.co.uk feature of Google. This has open doors to a more realistic view of how Google looks at a site, although to giving too much away.

Hopefully we will see more tools form Google i.e. when the next update is likely to happen, allowing web masters to set goals, but it must be said that the Page Rank does always mean that a site will appear above another we can never forgot the trusted site factor and must only use page rank as an estimate of how strong a site could be