Google have announced they are to reverse their policy regarding the use of the AdWords by companies promoting gambling sites as of 17 October. Prior to the change advertisers were not allowed to bid on keywords or show ads relating to the gambling industry.

The policy change is currently just for the google.co.uk search engine not the Content Network and the ads will only display to searchers who have disabled the Safe Search filter, via the search options page.

UK companies who wish to make use of this new policy change will need to be registered with the Gambling Commission, those companies who are based outside the UK and within the EEA must be licensed to advertise in their respective countries.

To find out more about this policy change please contact our team on +44 (0)161 427 9304