Ever since the implementation of Google’s ‘Quality Score’ it has changed the way listings have been displayed in the Sponsored links. Not only was your ad important but it also was important to change your landing pages to ensure that the score was not lowered.

In actual fact any landing page should have been relevant to the key phrase already if a SEO strategy was in place, but for those obscure phrases and new landing pages it was emphases even more.

The new Dynamic Quality score works on a number of the same principles as before but it can utilise your landing page much more, with the ultimate goal of helping shoppers find the correct information, which in the long run should hopefully dynamically lower the over CPC and bounce rate for a PPC Campaign.

The Quality score now takes every phrase searched for and looks to the landing page to ensure that it is relevant to the searched phrase. It t hen will dynamically change the quality score, which in turn will adjust the position of the ad to ensure the end user is seeing the most relevant ads for their search. Because exact searches do not differ this will be most widely used on the broad match phrases.

Therefore to ensure that your quality score is at its best take advantage of the dynamic quality score by ensuring that all your landing pages are targeted to a not only your exact match phrase but to those phrase which might come along side your broad match phrases.