As Mobile web becomes more and more common we start to see new applications and ways to encourage users to get onto go mobile. In the past 12 months we have seen the introduction of unlimited mobile internet from numerous providers around the UK, which is available on a number of different handsets.

Approximately 8 months ago Three made a push to encourage users to talk free with Skype, which seemed like a great idea but with handsets not being able to keep up with mobile speeds and still limit number of people on Skype and other online VOIP applications the success was not as some expected, including myself.

A regular browse on a PDA will show websites, but eh styling of 99% are not web based and even if there are most of the time they never fit my phone quite right. The introduction of automated Mobile Website Creators by taking a standard RSS feed and changing the content to an image free site has changed some sites, but once again cross platform integration is still limited.

So what will the G1 bring? After reviewing all the specs it offers pretty much the same as good old standard windows mobile, a few advancements here and there but nothing that stands out and says ‘ we are now ready for all web users’. Google have investing some time in developing the ‘featured’ products, which are also available through normal browsing but have helped to make the use of them on the G1 much easier and for anyone who users Google for the entire work space it will be a great improvement and time saver.

Other mobile companies such as Apple are working with Google to upgrade their phones standard to compete with the G1 and it will be great to see more web friendly phones and hopefully in the near future the use of social marketing and an advertising sponsored network to boast mobile web into all UK handset owners.