It has been announced that MPs are concerned over the growth of Google’s share of the search market, which increased by nearly 90% in the last year.

Twenty six MPs have strongly requested that ministers “consider measures to prevent monopolisation”, hoping that Google are referred to the Competition Commission.

The MPs and ministers have growing concerns for those who buy advertising via Google.

Andrew Dismore, Labour MP, commented: “A monopoly is unhealthy. Google cornering the market is not good for competitive pricing or quality of service.”

As a search management company we do have a slightly different view, we understand the concerns however with over 90% of all UK searches being performed on Google it is an incredible advertising resource.

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