Put the pedal to the metal. #digitalgokarting

We’re organising a Go-Karting trip for online marketing / digital creative types around Manchester. As long as we get enough people – quite a few have signed up so far – there’ll be some form of endurance challenge. We’ve got teams from Moo Marketing, Fudge, KMP Digitata and Orchard competing, along with a healthy amount of freelancers.

Race-day is going to be Thursday the 12th of August. We’ve set up an eventbrite page for it, but the order form is at the bottom of this blog as well (because we know what a lazy lot you are). The race will be taking place at Three Sisters in Wigan; check out their website – looks pretty good, doesn’t it?

As well as a chance to zip about in a 70mph twin-160cc-engine Go-Kart, it’ll also be a good opportunity to catch up with some other marketing and design types. We’ve already had confirmations from people from a number of other agencies around here, so you’ll be in good company.

Fancy it? You know you do. We’ll do a follow-up blog afterwards – with pictures, if someone remembers a camera – so the winners will get the recognition they deserve. And we’re talking about it on Twitter, as you’d imagine. All the tweets are being tagged #digitalgokarting. Have a look, join the chat on Twitter, and come down for a race.

Online Ticketing for #DigitalGoKarting at Three Sisters, Wigan powered by Eventbrite

Debate About Twitter Search.

There’s an interesting article over on the Guardian’s digital content blog today. It’s reacting to the news that Twitter is serving more search queries monthly than Yahoo and Bing combined. Specifically, that’s around 800m search queries on Twitter a day.

As the Guardian blog is quick to point out, there are big differences between searching on Twitter and searching via Google or other search providers. Twitter indexes very differently from Google’s Caffeine or the indexing algorithms used by other search providers.

So, Twitter and Google will deliver very different results. The helpful example given in the Guardian blog explains further:

“If I want to find out what people are saying about the World Cup right now, I might search Twitter… But if I want to find fixture lists, stadia capacity and previous tournament winners, I’m going to Google.”

So, Google, for example, will offer a much more sophisticated field of search results, whereas Twitter allows up-to-the-minute monitoring of conversations occurring across the social web (turning up Tweets containing links to posts on Posterous, Facebook pages, photographs on Tumblr, etc.)

Twitter’s Biz Stone, quoted in the Guardian article, is aware of this difference:

“Searching the web – …is about I, me, I’m asking the search engine to give me something – and when you are on Twitter, you are open to information that’s coming to you.”

That’s an important point of the argument; what search services deliver defines how people use them. People are increasingly search savvy. With Google integrating real-time results on to SERPs, would it be worthwhile for Twitter to try and offer a more sophisticated search? Answers in the comments please…

Concrete Results And Shared Values.

Those of you with good memories will recall the re-launch of our website a few months ago. This is still ongoing, and soon we’ll be adding some tasty case studies to our site, so you can see exactly what we’ve done for a selection of our clients. While those are being put together, we thought we’d give you a brief heads-up about one of the businesses we work with: Complete Driveway Designs.

We’ve been working with Complete Driveway Designs – a Bury based pattern imprinted concrete driveway company – for a couple of years now. And in that time our services have had a definite, measurable impact on the effectiveness of their web presence; thanks to our Web Analytics supported SEO and PPC work, they’re now getting conversions and qualified leads for approximately 10% of what they were paying before we got involved.

In the time we’ve been working for Complete Driveway Designs, we’ve built up an excellent understanding of their work, their business, and their goals. This is something we do with every one of our clients; it’s the only way to achieve sustainable results.

The longer we’ve worked with Complete Driveway Designs, the more we’ve come to identify with the skills they use when they’re installing pattern imprinted concrete driveways. Like, for example:

  • A professional attention to detail.
  • An excellent understanding of the capabilities of different specialised tools.
  • An appreciation of client’s needs.
  • A willingness to put the effort in.
  • Pride in the end result.

Despite the differences in the services we offer, at a core level we’re very similar.

We’d be interested to hear what values other agencies and freelancers feel they share with their clients: leave a comment and let us know.

   

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