Mozzies Success Leads to Sponsorhip Extension

The Manchester Mosquitoes Aussie Rules Football Club and Moo Marketing are delighted to announce that they have extended their partnership for a further 12 months. The two began their successful venture in 2010, a year which proved to be historic for the Mozzies, seeing them take out the premiership against Nottingham in August.

Club co-presidents Brendan Edwards and Rosie Marsiglio reiterated how happy the Mozzies were to secure the partnership. “We are delighted that Moo Marketing has decided to join us for another season. The last 12 months since Moo joined have been phenomenal. Like Moo, we are dedicated to staying at the top of our game and their support maximises our opportunity to achieve this.”

The sentiments were echoed by Moo Marketing director Andy Watts: “Moo Marketing is extremely happy and proud to extend our sponsorship of the Manchester Mosquitoes. Following their Grand Final success and unbeaten season in 2010 we are excited to see what 2011 holds.”

Manchester Mosquitoes Aussie Rules Team

March 25th, 2011 - No Comments »
Posted in Press Release | Tags: ,

#digitalgokarting 2 – The morning after

So, the #digitalgokarting 2 event happened last night. At a different track, and with a different race format… which lead to, uh, mixed results. Still, fun was had by all, even those of us who crashed! There was a nice mix of new faces and people who came to the first #digitalgokarting over at 3 Sisters. This time we were racing at Daytona in Manchester, on their 450 meter track, and we were racing in a Grand Prix format instead of a team endurance.

14 people raced in all, with best lap times in the 28 – 33 second range. Best lap time goes to Rob Hayward, who came second over all, losing out to Alan Williams (A full results table will be live soon). So congrats to those two! But, you know, it’s the taking part that counts… (we would say that; our best position was 5th!)

We’ll get stuck into organising the next #digitalgokarting soon. We’ve taken on board peoples’ comments about both races so far, and will be scouting out a new track and having a bit of a think about race formats and so on. Keep on talking to us about it; there’s a lot of chat on Twitter, just look for #digitalgokarting. We’ll keep you posted about the next race… hopefully this time we’ll manage to rig it properly so we win!

November 19th, 2010 - No Comments »
Posted in General | Tags: , ,

Videos in Google Search Results

Various sources are reporting that Google is getting ready to launch a brand spanking new ad format that’ll allow UK AdWords users to integrate videos into their sponsored search listings. Pretty snazzy.

These video extensions are currently in beta in the USA, and although Google haven’t made any concrete statement about when they’ll see general release / UK functionality, it can’t be too far off (depending, of course, on them going down well in the USA). This new feature follows on recent extensions of the amount of information displayed in paid search listings, as Google brings together more and more features. AdWords listings are becoming increasingly diverse and increasingly information-rich, as are organic SERPs.

Now, down to brass tacks: how much will it cost? Apparently, Google will be charging the maximum CPC of the ads’ keywords per 10 seconds of video. So that’s not an insignificant amount, especially on campaigns that are getting a lot of impressions.

Apparently, the videos will play in expandable plusboxes underneath the classic text ads we all know and love. So, like Google’s current “hover-over” page shots for organic results, it’s a chance for Google users to get more content before clicking through. We’ll be interested to see what effect a little added rich media has to CTRs. What do you think? Let us know in the comments.

November 16th, 2010 - No Comments »
Posted in PPC Management | Tags: , , , ,

#digitalgokarting at Daytona Manchester, 18/11/10 – 19:30

Following on from the inaugural #digitalgokarting at Three Sisters Wigan we are changing location to Daytona Manchester and changing race format from team endurance to solo grand prix. This format is everyone for themselves over a series of heats and a final race.

Everybody will get:

* 5 minute practice
* 3 x 7 minute heat races
* 12 minute grand final

It will be great to see everyone down there and as Daytona is indoor we don’t have to worry about Manchester’s winter weather getting in our way.

Event Details:

* Time - 19:30

* Date - 18/11/10

* Location - Daytona Manchester (Google map)

To book you place on the grid complete the form below.

October 28th, 2010 - No Comments »
Posted in General | Tags: , , ,

Manchester Mosquitoes Orientation Day

The Manchester Mosquitoes – the Australian Rules Football team sponsored by Moo Marketing – are holding a club orientation day on Sunday 24th of October. It’s a chance for people who are interested in the sport to get a bit mre information about the ins-and-outs of the game, the UK league system… and whatever else the Mozzies think you need to know about Aussie Rules.

There’ll also be a light training session to provide a taste of the Mozzies’ usual training regime. People who have previously played the game are more than welcome; anyone who wants to get involved is invited. It’ll be held at Burnage Rugby Club. Start time is 11am and it’ll be running until 1pm.

It promises to be a fun day, and you’re pretty much guaranteed to learn something, even if it’s just that the Aussie Rules scoring system is a little bit more complex than most games that involve kicking a ball! All the times we’ve been down to Burnage Rugby Club to watch the Mozzies play we’ve had a whale of a time, so expect fun, as well as a good work-out.

The Burnage Rugby Club bar will be open once the training session has finished, so there’ll be a chance to relax and chat with the team. Remember to congratulate them on their recent championship win!

September 22nd, 2010 - No Comments »
Posted in General | Tags: , , , ,

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