Digital Go-Karting

The first Digital Go-Karting event was a great success, despite some heavy weather causing delays on the way to Wigan. Oh, and also despite us not winning. Not that we’re sore about it or anything…

Thursday’s torrential rain also made for a wet track at Three Sisters, but it dried out as the race continued. There were a few spin-outs, but luckily nothing more exciting than that. Everyone seemed to be having a lot of fun during the race – it’s hard to tell when everyone’s got a helmet on – and there was definitely some good chat going on in the pub afterwards.

Although we had to cut the race a bit short because of traffic on the way, there was still time for a good 44 minutes and 52 seconds of racing. 13 teams competed – 26 people in all – with Joe Critchley and his partner finishing the endurance race as the fastest team. But it’s the taking part that counts, isn’t it? Mike from Fudge (he’s @13twelve on Twitter) has put together a results table, so you can see exactly who came where.

We’re already talking about organising the next one, so watch this space (and Twitter – #digitalgokarting). We think the next one will probably be indoors, and we’re not sure if we’ll stick with the endurance race / team set-up or go for something different – let us know what you think. On a more general note, if anyone fancies organising some digital paintballing (sorry, #digitalpaintballing) we’d definitely be up for it!

photographs of the digital go-karting event

August 24th, 2010 - No Comments »
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Manchester Mosquitoes Win Championship

Manchester Mosquitoes, the Australian Rules Football team that we sponsor, are officially North West and Central league champions. They beat Nottingham Scorpions in a nail-biting final; the match was decided in the last two minutes of play. Naturally, much celebration followed.

The Mozzies definitely deserve their position as league champions, having won every match since the start of the season and the beginning of our sponsorship. They’ve done us – and themselves – proud.

Mozzies kicking their way to victory

As well as the impressive result, it was also great to see the Mozzies getting a bit of publicity. The BBC covered the build up to the final on TV as well as the online. As this article on the BBC news website says, Aussie Rules Football is becoming increasingly popular. In fact, one of Moo Marketing even joined in with a pre-match kick-about at the final… (he did need a bit of a breather afterwards).

The Mozzies have completed their season in the best possible way. Moo Marketing would like to say a big congratulations to the whole Manchester Mosquitoes team; it’s not just the people who play on the pitch, after all. Well done to all of you. We’re already looking forward to the next season, and we’re glad our sponsorship helped the Mozzies make it to the top!

August 3rd, 2010 - No Comments »
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Put the pedal to the metal. #digitalgokarting

We’re organising a Go-Karting trip for online marketing / digital creative types around Manchester. As long as we get enough people – quite a few have signed up so far – there’ll be some form of endurance challenge. We’ve got teams from Moo Marketing, Fudge, KMP Digitata and Orchard competing, along with a healthy amount of freelancers.

Race-day is going to be Thursday the 12th of August. We’ve set up an eventbrite page for it, but the order form is at the bottom of this blog as well (because we know what a lazy lot you are). The race will be taking place at Three Sisters in Wigan; check out their website – looks pretty good, doesn’t it?

As well as a chance to zip about in a 70mph twin-160cc-engine Go-Kart, it’ll also be a good opportunity to catch up with some other marketing and design types. We’ve already had confirmations from people from a number of other agencies around here, so you’ll be in good company.

Fancy it? You know you do. We’ll do a follow-up blog afterwards – with pictures, if someone remembers a camera – so the winners will get the recognition they deserve. And we’re talking about it on Twitter, as you’d imagine. All the tweets are being tagged #digitalgokarting. Have a look, join the chat on Twitter, and come down for a race.

Online Ticketing for #DigitalGoKarting at Three Sisters, Wigan powered by Eventbrite

July 30th, 2010 - No Comments »
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Property Search: Right Move For Google?

Google’s sometimes controversial Maps service has a new feature. Property search allows people to find houses or flats for sale or rent within the Google map interface. Google have identified and implemented this enhancement in the way they always do – and the way which has ensured their success – by spotting an application for their service which suits both individual and commercial users… and by making it really easy to use.

“In a survey conducted just before Google Street View launched across the entire UK, a fifth of those surveyed said they had used the service for househunting [source: YouGov Plc February 2010].”

That’s from Google’s Lat Long Blog. Which is also quick to point out the ways in which property search syncs with other Google Maps services:

“Search can be refined by choosing features like sale or rent, bedrooms, bathrooms, and price. The map will update to show the properties matching those criteria – and also dynamically update as you scroll and zoom around the map…layers and features like Photos, Videos, Satellite, and Earth view can be turned on as well.”

Not that we’d expect anything less.

Google Property Search Map

It’ll be interesting to see how Google develops property search from here. They’ve been testing location tagging in the USA, which allows business owners to Tag their premises with extra information and custom messages on Google Maps. For a fee, of course. How long will it be before Google launches paid upgrades to property search listings?

June 17th, 2010 - No Comments »
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Tonight’s The Night.

Well, it’s come around a lot quicker than we expected, but Outlook Calendar doesn’t lie; the Big Chip awards ceremony is tonight.  We’ll be heading to the Palace Hotel in Manchester for the awards this evening, and we’ll be in good company; some of the best agencies and freelancers in the northwest will be there as well.

Big Chips Shortlist 2010

We’re really excited about it, and not just because it promises to be a bit of a party. The 2010 Big Chip awards are the first awards that we’ve ever entered, and to make it on to the shortlist is pretty good going. At Moo we’ve just begun a very exciting stage in our growth as a company, and we’re looking at our shortlisting for Big Chip 2010 as a sign that we’re heading in the right direction.

There’s already a lot of chat happening on Twitter about the Big Chips; people are using the tag #BigChip2010. It’s more than likely that the tweeting is going to go on all night, so have a look if you want to find out the results as they’re announced, or read tipsy nonsense as the night progresses.

We’ll post another blog tomorrow to let you know what happened – fingers crossed! – but until then we’ve got some work to do. Good luck again to everyone else who made the shortlist. We’ll see you at the Palace.

June 10th, 2010 - No Comments »
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