Microsoft launch rebranded mobile MSN

The future grandeur of mobile search and mobile web usage is becoming ever more realistic and apparent. Microsoft have recently launched a new look mobile MSN, which automatically detects the users mobile device and optimises the pages accordingly.

The updated mobile MSN has a newly designed interface giving users access to their email, messaging and search, mobile MSN also now offers information on news, sports, entertainment.

Initially Microsoft will not display advertising on the new look MSN, however a Microsoft spokesperson has stated banner or text advertising will probably be used before the year’s end.

Yahoo and Microsoft Merger on Horizon?

There are an awful lot of rumours currently doing the rounds in the search engine marketing industry that Microsoft is seeking a merger deal with Yahoo. There have been a number of informal discussions between Microsoft and Yahoo over a merger deal over the years that have not amounted to anything, could we be about to see a change?

If the a deal were to go ahead (at an approximate cost to Microsoft of in excess of $50 billion) this would mean that a combined Yahoo and Microsoft would be a formidable force for Google to contend with.

Will a merger deal ever happen? We have our doubts.

Google Personalised Homepage becomes iGoogle

Google have updated their increasing popular personalised homepage for those of you who make use of both the personalised service and have a googlemail.co.uk account. Google personalised homepage is now branded ‘iGoogle’. Amongst the updates users of the service (of which there are over 10 million) now have the ability to alter the theme of their personalised homepage.

Google is now firmly showing a growing interest in online social community and social search with ‘my community’ area of the new iGoogle, where Google users can stay in contact with one another via their individual Google accounts.

To set up a Google personalised home page navigate your way to www.google.co.uk and click the iGoogle link in the top right of the page.

Google goes down??

So how many people noticed that Google went down today? I have been working in the search engine marketing industry for a number of years now and I think that may be one of the only times I have seen Google go down.

Enter your own theories to the using the form below.

Google to move into selling TV advertising?

It has been rumoured on the blog circuit that Google is soon to start selling television advertisements in the US with satellite TV provider Dish Network. The rumours have begun after Google recently piloted advertisements for TV in California, if this proves successful and profitable for Google; they will no doubt begin to further expand the TV advertising side of the business.

It has been reported that Google want a tailored advertising approach, targeting the advertisement types to the specific target audience (as they currently do with keyword searches).

Will the search giants soon be the overall advertising giant?

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