Well no one can be right 100% of the time, what looked like a Google PageRank update occurring last Friday now looks like it was just an error with one of the tools we use to track Google PageRank. However it has been a number of months since the last Toolbar PageRank export took place so we would expect the update to occur in the coming weeks.
Whilst on the subject of the toolbar PageRank, there are many and frequent discussions online about the toolbar PageRank not being of use, as it is not a true or accurate representation of what a websites actual PageRank is.
Well I have a couple of takes on this, I agree that the Google Toolbar PageRank is not accurate as it is exported approximately every three months and true PageRank is constantly evolving.
However the toolbar does give a good indication to both SEOs and website owners as to how well their websites are established within the internet community and also enables website owners to monitor, albeit very loosely, the progress of their SEOs.
August 23rd, 2007 - No Comments »
Posted in Search Engine Optimisation | Tags: google, seo
Has anyone noticed any odd changes to Google PageRank, right now?
It seriously looks like a PageRank update is occuring as I type this message.
For instance if you have the SEO for Firefox plug in, or similar and are able to view PageRank from the Google search results, perform a search for moo marketing and repeat the search a number of times, you will notice our PageRank fluctuates from 0 to 4.
So will our site update to a PageRank of 4? We have been looking at a number of other websites such as BJL, not just ours and this is occuring for many sites.
What will you be?
August 17th, 2007 - No Comments »
Posted in Search Engine Optimisation | Tags: google, seo
With the increase in network traffic, that Cisco predict, making sure that your website is optimised to allow users to find you and your products is even more important. Optimisation is still going to include traditional search engine optimisation (SEO) and pay per click (PPC) but is likely to also include new advert delivery methods that are born from the shift in internet users browsing habits.
Before television, newspapers were the main source of advertising then television surpassed that. With the evolution of the internet, marketing to customers when they are looking for a product became possible but most online advertising resembled newspaper ads made from text and mainly static images. As internet users increasingly accept online videos, advertising may once again see a development from text to television style adds as the predominate advertising method. For this to occur there will have to be the ability to dynamically match the videos content, users location and demographic with the advertisers core messages and products of their adverts with software combining the media to seamlessly deliver it to the user.
Existing marketing campaign methods will surely remain at the core of future marketing plans but with new channels of communication with a potentially large audience appear new methods of marketing will have to be considered.
EDIT – 25 June 2008 – The future may be affected by the new top levels domain changes proposed by ICANN as discussed in the blog ’ICANN may shake up Top Level Domains (TLDs)’ on 25/06/08
June 24th, 2007 - No Comments »
Posted in Search Engine Optimisation | Tags: content strategy, ppc, seo
Recent research and studies by Telephia and comScore have revealed that the amount of people using their mobile devices to browse the internet is now one fifth the amount of conventional PC internet users.
Who are these mobile web users? The research has found that 67% of the users are under thirty five years of age and 63% of the users were male.
This is really important information for those companies who are interested in marketing to this audience. Mobile search engine optimisation should soon become an integral part of many companies marketing strategies.
May 14th, 2007 - No Comments »
Posted in Search Engine Optimisation | Tags: mobile web, search stat, seo
It would appear that the recent Google Toolbar PageRank update that occurred over the weekend may have some issues. Adam Lasnik has posted a comment on the WebmasterWorld forum stating that if your PageRank appears to have decreased to zero but your search listings have not been affected you could be experiencing a Google Toolbar PageRank error.
So there you have it, not only did Google ‘go down’ last week, this week they are outputting data with errors in. I am sure however no one will hold it against them!
May 1st, 2007 - No Comments »
Posted in Search Engine Optimisation | Tags: google
