Google Print Ads™ Marketing Campaigns - Search Engine Marketing Services
Utilise the latest marketing tool provided by Google; Google Print Ads™.
Google Print Ads are currently only available to AdWords account holders based within the United States, however as soon as Google offer the service in the UK, Moo Marketing will be ready to provide intelligent target based management of the service.
Google Print Ads Management Services
In the traditional and more conventional world of print advertising, sourcing and securing advertising space for printed media is both time and labour consuming. Organising and implementing a citywide, nationwide or international printed advertising campaign can be a challenge for many organisations, small through to large in size. Your team is required to source the media, make cold contact and begin negotiations for competitive rates with papers and magazines with which you have no previous relationship.
The new Google Print Ads service brings together buyers and sellers of advertising space in a simple manner for those companies who currently have a Google AdWords Pay Per Click account, this also enables Pay Per Click management companies such as Moo Marketing to take on the role and responsibility to manage your conventional newspaper and magazine print marketing.
As a Pay Per Click Management agency offering the Google Print Ads service, we have the current in house skills and knowledge to minimise the costs of print marketing as we can spend more time providing a strategic target driven campaign and high-levels of customer service, instead of spending time on execution, logistics, and manual tracking.
The following areas all form a vital part of the Google Print Ads management service provided by Moo Marketing:
Newspaper Selection - The selection of the newspaper that will suit your business, this selection would be made on: reader demographics, circulation, availability, geography and available advert size.
Particulars - how long will the advert run for, where about's in the newspaper should the advert appear, individual newspaper ad size, etc.
The Bid - Through analysis we recommend and put forward the highest bid / price you will pay for each advert.
Newspaper Response - Generally within 72 hours, the newspapers will respond to your bid, providing confirmation of its acceptance.
Newspaper Print - After acceptance the newspaper print run will begin with your advert firmly in place.
Google Print Ads Marketing Costs
Due to the dynamic nature of Google Print Ads being a ‘real world’ marketplace and not an auction like the AdWords system there are no generic costs. You or Moo Marketing on your behalf propose through the bid the maximum price that you are willing to pay for an advertisement, and publishers accept or decline those bids based on factors like day-of-week, desired newspaper section, pre-established rates for the advertiser’s industry, and available inventory.
For more information on our Google Print Ads™ services please call the Moo Marketing team on:
+44 (0)161 427 9304 or email us.