Pay Per Click Management (PPC) - Search Engine Marketing Services

Moo Marketing provides an intelligent target based Pay Per Click management service. Through interpreting your websites usage and search metrics, together we define real world targets and goals for your Pay Per Click marketing campaigns.

Working towards these targets we ensure that your Pay Per Click marketing campaigns are providing a high return on investment.

Pay Per Click Management Services

The following areas all form a vital part of the Moo Marketing Pay Per Click management service:

Campaign Analytics - Integration of web analytics with the current Pay Per Click marketing campaigns to ascertain current Cost per Conversion and Return on Advertising Spend, then using this data we can reconstruct your campaigns to decrease the Cost per Conversion and increase the Return on Advertising Spend all without increasing the campaign budget.

Account Management - From the in-depth Pay Per Click campaign analysis we will feed back into the management process information from the web analytics work regarding advert click through rates, key phrase usage, optimal times of day, geographic location of higher concentrations of visitors within the UK (and other countries as required) in order to decrease budget spend whilst increasing the budget efficiency and increase the overall conversion rate.

Reporting - More than just a document! Standard Pay Per Click reporting only indicates which Adgroup and key phrases your visitors used. We provide the basics plus much more:

Via direct contact and documentation we convey your websites Key Performance Indicators (KPIs) informing you:

  • How visitors got to your site
  • What visitors are doing on your site
  • Where visitors left
  • Conversion rates
  • Cost Per Conversion

Further more you will receive our recommendations to further improve your conversions and campaign cost efficiency.

Pay Per Click Marketing Costs

Click Budgets - Moo Marketing currently manage Pay Per Click campaigns with monthly click budgets ranging from £200 to in excess of £100,000.

Management Fees - We do not believe in charging a fixed percentage of your budget for managing your campaigns. Our Pay Per Click management fees are based on the precise management requirements of your campaigns. To discuss your requirements with one of our Google Adwords Qualified account managers please use the details below.

For more information on our Pay Per Click management services please call the Moo Marketing team on:
+44 (0)161 427 9304 or email us.

Google Adwords Qualified CompanyGoogle Adwords Qualified Company Each of our account managers are trained and certified to the highest standard.

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