Website Analytics (WA) - Search Engine Marketing Services
Approximately 90% of online businesses do not utilise website analytics to track how their website performs! Do you?
As a manager of a company that operates a website how can you make managed and informed decisions about the future investment in online and search engine marketing without having the facts and figures about how your website and marketing campaigns are currently performing?
Moo Marketing believe it is imperative that website analytics be carried out on a regular basis to measure the real effectiveness of your search engine marketing campaigns to help improve both effectiveness in terms of cost of your search engine marketing campaigns and the effectiveness of your website in retaining visitors and generating leads & customers for your business.
Through website analytics Moo Marketing are able to monitor key performance indicators (KPIs) such as conversions from a certain search engine marketing campaign in order to consult you and provide guidance on the most efficient methods and ways to improve your search engine marketing campaigns.
Website Analytics - More than just a document!
During our initial consultation and meeting together we will devise a list of what you need to know about your website in order to understand and improve its performance.
There are hundreds of Key Performance Indicators (KPIs) out there in the world of website analytics, not all will be for you, we not only devise a list of KPIs but also discuss who within your organisation needs to see what.
Via direct consultation and documentation we convey your websites Key Performance Indicators (KPIs) to those relevant people, keeping you informed you with key information, such as:
- How visitors got to your site
- What visitors are doing on your site
- Where visitors left
- Conversion rates
- Cost Per Conversion
The above list really is a very brief insight into the world of KPIs and website analytics, in order to find out how analytics will help your online business please contact Moo.
Website Analytics Costs - Reporting & Consultation
Due to the nature of websites and indeed your business as a whole, investigations & reports regarding website analytics are rarely the same, because of this Moo Marketing believe in pricing a job to the precise needs of your company. However for guidance below are some example costs:
- One off KPI consultation & report - £500 - £2,500 per month
- Monthly KPI consultation & report - £1,600 - £7,300 per year
For more information on our Website Analytics services please call the Moo Marketing team on:
+44 (0)161 427 9304 or email us.