Welcome to the Moo Marketing Web Blog: keep upto date with news from the world of search engine marketing.

2008

Currently top level domains are decided and issued by ICANN (The Internet Corporation for Assigned Names and Numbers) and they issue them in three different categories, Country (.uk .fr .tv), Commerce (.com .biz .aero) and Institutional Organisations (.gov .mil .edu). However this may change, ICANN are meeting t... more

Search Engine Optimisation (SEO) what does the future hold in Search Engine Optimisation - 24/06/2008 - 1 Comments

With the increase in network traffic, that Cisco predict, making sure that your website is optimised to allow users to find you and your products is even more important. Optimisation is still going to include traditional search engine optimisation (SEO) and pay per click (PPC) but is likely to also include new adv... more

Half a zettabyte of internet traffic in 2012 in General - 23/06/2008

Cisco have released their annual report projecting the future of internet traffic. The prediction is that internet traffic is likely to double year on year from now until 2012. By 2012 internet traffic is expected to reach half a zettabyte. It is hard to compare any existing data structures, storage facilities or ... more

Is it too early to mention Christmas? in PPC Management - 20/06/2008

Many businesses experience busy periods throughout the year. Whether it is Christmas, Valentine’s Day or the like. Planning a marketing campaign for these periods should not be left to the last moment as a successful campaign can increase the visitor volumes and sales revenue. Achieving better natural res... more

Firefox 3 Unleashed in General - 19/06/2008 - 2 Comments

Yesterday morning we decided to download Firefox 3 which was officially released 17/06/08. It turns out that 5.5 million other users had beaten us to it. SpreadFirefox.com are trying to set a world record for “most software downloaded in 24 hours” and the tracking counter has maintained pace and surpassed 8 millio... more

Mobile Paid Search Advertising in PPC Management - 28/03/2008

As more and more business personnel and perhaps of greater importance individuals are now able to access the internet and search engines via mobile phones and mobile devices there is a rapidly and ever increasing audience your business could target. The benefits of Pay Per Click / Paid Search are crucial to th... more

Page rank update completed last night in Search Engine Marketing - 28/10/2007

Within the last couple of months there has been some strange distribution of page rank form Google. Even so that a few months ago the team at Moo were under the impression that a page rank update was accruing. Well yesterday it seems that Google has finally rolled out another page rank update showing live stats... more

The importance of Analytics with PPC Management in PPC Management - 24/10/2007

When it comes to managing a PPC campaign there are a number of important tasks which are crucial to ensure that your campaign is earning the best ROI possible. Monitoring a PPC campaign using basic analytics will provide you with details for your campaign but collecting the right data and feeding back into the cam... more

Boost online sales this Christmas in PPC Management - 24/10/2007

The Christmas period is without doubt one of the busiest and most competitive times of the year in relation to online marketing, in particular Pay Per Click. At this time of year etailers all over the globe want to attain higher visitor volumes to produce a gain in sales revenue. Unless your website is already ... more

Google PageRank Update NOW - Erm, NO in Search Engine Optimisation - 23/08/2007

Well no one can be right 100% of the time, what looked like a Google PageRank update occurring last Friday now looks like it was just an error with one of the tools we use to track Google PageRank. However it has been a number of months since the last Toolbar PageRank export took place so we would expect the updat... more

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