http://www.moomarketing.co.uk/semnews/index.asp Welcome to the Moo Marketing Web Blog, please use our news feed to keep upto date with news from the world of search engine marketing. en-us Copyright 2008 Stakemiddle Ltd. All Rights Reserved. 24/07/2008 11:12:20 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=140&BlogTitle=ICANN-may-shake-up-Top-Level-Domains-(TLDs)-&Category=General Currently top level domains are decided and issued by ICANN (The Internet Corporation for Assigned Names and Numbers) and they issue them in three different categories, Country (.uk .fr .tv), Commerce (.com .biz .aero) and Institutional Organisations (.gov .mil .edu). However this may change, ICANN are meeting this week in Paris and the BBC report that they are voting on whether to open up TLD registration so that businesses and individuals can register their own TLDs. Companies could register their name or even a brand. Examples of this could be websites ending in .... 25/06/2008 14:54:26 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=139&BlogTitle=Search-Engine-Optimisation-(SEO)-what-does-the-future-hold&Category=Search-Engine-Optimisation With the increase in network traffic, that Cisco predict, making sure that your website is optimised to allow users to find you and your products is even more important. Optimisation is still going to include traditional search engine optimisation (SEO) and pay per click (PPC) but is likely to also include new advert delivery methods that are born from the shift in internet users browsing habits. Before television, newspapers were the main source of advertising then television surpassed that. With the evolution of the internet, marketing to customers when they are l... 23/06/2008 15:35:13 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=138&BlogTitle=Half-a-zettabyte-of-internet-traffic-in-2012&Category=General Cisco have released their annual report projecting the future of internet traffic. The prediction is that internet traffic is likely to double year on year from now until 2012. By 2012 internet traffic is expected to reach half a zettabyte. It is hard to compare any existing data structures, storage facilities or network traffic figures to half a zettabyte. What is a Zettabyte? Let's start with the more commonly known gigabyte and work from there. Gigabyte = 1000 Megabytes Terabyte = 1000 Gigabytes Petabyte = 1000 Terabytes Exabyte = 1000 Petabytes Zettaby... 23/06/2008 15:29:45 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=137&BlogTitle=Is-it-too-early-to-mention-Christmas_&Category=PPC-Management Many businesses experience busy periods throughout the year. Whether it is Christmas, Valentine&rsquo;s Day or the like. Planning a marketing campaign for these periods should not be left to the last moment as a successful campaign can increase the visitor volumes and sales revenue. Achieving better natural results from search engine queries takes time. A website&rsquo;s structure and content must be optimised and the exposure must be increased. Pay Per Click (PPC) is a effective way of getting quick results were as using Search Engine Optimisation (SEO) can take m... 19/06/2008 14:47:53 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=136&BlogTitle=Firefox-3-Unleashed&Category=General Yesterday morning we decided to download Firefox 3 which was officially released 17/06/08. It turns out that 5.5 million other users had beaten us to it. SpreadFirefox.com are trying to set a world record for “most software downloaded in 24 hours” and the tracking counter has maintained pace and surpassed 8 million worldwide downloads by the time of writing this blog. Such a rapid acceptance of a new browser shows the consumer support Firefox now has. Considering this Firefox users are likely to represent a substantial percentage of site visitors. Designing site th... 19/06/2008 10:21:56 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=135&BlogTitle=Mobile-Paid-Search-Advertising&Category=PPC-Management As more and more business personnel and perhaps of greater importance individuals are now able to access the internet and search engines via mobile phones and mobile devices there is a rapidly and ever increasing audience your business could target. The benefits of Pay Per Click / Paid Search are crucial to the ongoing growth of many businesses be those online retailers or service providers are well known and reported. With the number of mobile network providers who offer mobile internet packages increasing and with the arrival of phones such as the iPhone mobile ... 28/03/2008 10:36:53 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=133&BlogTitle=Page-rank-update-completed-last-night&Category=Search-Engine-Marketing Within the last couple of months there has been some strange distribution of page rank form Google. Even so that a few months ago the team at Moo were under the impression that a page rank update was accruing. Well yesterday it seems that Google has finally rolled out another page rank update showing live stats on most of their data centres around the world. It can be estimated that the page rank is updated every 3 months but in this case it has been approximately 4 or a little over since a full update was taken out. With the improvements over the last months in... 28/10/2007 14:26:26 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=131&BlogTitle=The-importance-of-Analytics-with-PPC-Management&Category=PPC-Management When it comes to managing a PPC campaign there are a number of important tasks which are crucial to ensure that your campaign is earning the best ROI possible. Monitoring a PPC campaign using basic analytics will provide you with details for your campaign but collecting the right data and feeding back into the campaign is the most important role. Website analytics is the process monitoring and interpreting the interaction with users with a website. Analytics can track every movement a user makes on page and where they come from. This is crucial in <a href=&quot;http... 24/10/2007 09:08:20 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=132&BlogTitle=Boost-online-sales-this-Christmas&Category=PPC-Management The Christmas period is without doubt one of the busiest and most competitive times of the year in relation to online marketing, in particular Pay Per Click. At this time of year etailers all over the globe want to attain higher visitor volumes to produce a gain in sales revenue. Unless your website is already well established within the search engines and you are able to rapidly alter content to achieve listings in the Search Engine Results Pages (SERPs) for phrases relating to your products / Christmas season what can you do? By far the easiest way for companie... 24/10/2007 09:15:39 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=130&BlogTitle=Google-PageRank-Update-NOW---Erm-NO&Category=Search-Engine-Optimisation Well no one can be right 100% of the time, what looked like a Google PageRank update occurring last Friday now looks like it was just an error with one of the tools we use to track Google PageRank. However it has been a number of months since the last Toolbar PageRank export took place so we would expect the update to occur in the coming weeks. Whilst on the subject of the toolbar PageRank, there are many and frequent discussions online about the toolbar PageRank not being of use, as it is not a true or accurate representation of what a websites actual PageRank is. ... 23/08/2007 09:52:36 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=129&BlogTitle=Google-PageRank-Update-NOW&Category=Search-Engine-Optimisation Has anyone noticed any odd changes to Google PageRank, right now? It seriously looks like a PageRank update is occuring as I type this message. For instance if you have the SEO for Firefox plug in, or similar and are able to view PageRank from the Google search results, perform a search for moo marketing and repeat the search a number of times, you will notice our PageRank fluctuates from 0 to 4. So will our site update to a PageRank of 4? We have been looking at a n... 17/08/2007 16:27:02 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=125&BlogTitle=Have-your-say-on-Google-News&Category=General Google have recently announced they will be performing modifications to the Google News US website to enhance usability and visitor experience. The major modification will be to allow its users to add comments to the news articles. Initially the people who are able to post comments will be limited to a select number of Google News visitors, specifically people and companies who are mentioned or featured in news articles published by Google. Google have stated that any / all comments placed on the site in relation to news articles will be published without being e... 10/08/2007 09:10:13 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=126&BlogTitle=Yahoo!-Ex-CEO-Sells-Stock&Category=General There are numerous rumours doing the rounds that the ex Yahoo! CEO Terry Semel has cashed in his chips. During Monday and Tuesday of this week Terry Semel sold some 180,000 shares in Yahoo!. The sale of shares has made Terry Semel approximately $4 Million. As of August 7, the price of a share in Yahoo! is currently 1,154.00p up 3.22% on the previous day, so was that a good day for Terry Semel and indeed any other person with Yahoo shares to sell?... 10/08/2007 09:23:32 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=127&BlogTitle=Are-Google-to-enter-mobile-phone-market_&Category=General Over recent weeks and months Google have heavily invested millions of dollars into its own mobile phone project including meeting and talking with numerous mobile operators all over the world. But just what is the Google mobile project? Reuters have announced that Google have talked with ‘Taiwan&rsquo;s High Tech Computer&rsquo; to design and develop a mobile phone based on Linux, which should be launched within the first three months of 2008. So Google have a phone, but what network will I be able to use? Currently it looks like if you are within the UK that you... 10/08/2007 09:35:39 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=128&BlogTitle=Google-update-AdWords-listing-algorithm&Category=PPC-Management Google have announced that they are changing the mechanics behind bid placement within their AdWords system. Announced on the official Google AdWords blog, Judy a Google Employee stated: “The key change to the formula will be how we consider price. Today&rsquo;s formula considers an ad&rsquo;s Quality Score and actual cost-per-click (CPC). The improved formula will still heavily weight Quality Score, but instead of actual CPC, it will consider an ad&rsquo;s maximum CPC.” So what does that actually mean for your AdWords campaign? How are the positions of your AdWo... 10/08/2007 09:43:56 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=124&BlogTitle=Do-you-need-more-than-Google_&Category=PPC-Management Last Wednesday, Google announced a new service they are to offer; Google Print Ads&trade;. Currently in Beta testing to companies with AdWords accounts within the United States, in brief the new service is a way for Google to target companies wishing to promote their businesses on both the internet and via conventional press & newspaper advertising. If you currently manage or use an agency such as ourselves to manage a Google AdWords account utilising the new Google Print Ads service will be really quite simple in that it will reduce the time and labour associated t... 24/07/2007 09:20:30 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=122&BlogTitle=Australian-Government-takes-on-Google&Category=PPC-Management It has been announced this week that the Australian Competition and Consumer Commission (ACCC) is initiating a court battle against Google Inc, Google Ireland and Google Australia due to misleading and deceptive advertising. The ACCC is basing the case on the fact that Google displayed adverts in AdWords that contained the key words ‘Kloster Ford&rsquo; and ‘Charlestown Toyota&rsquo; however the adverts when clicked took people to the Trading Post website, potential competition for Kloster Ford and Charlestown Toyota. In doing so Google contravened sections 52 and 5... 13/07/2007 10:38:27 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=123&BlogTitle=Live-market-share-on-the-up.&Category=Search-Engine-Marketing For many months now the Moo Marketing team have been convinced that the search engine Live would begin to start increasing their market share of search engine users and that is just what has happened. The search volume received by Live increased by 67% in May. So the Live market share has increased but why? Primarily the reasons for the increased market share are IE7 and Vista, as more and more people upgrade their systems and software they will be finding that Microsoft have integrated their Live search platform into Vista and IE7 in a manner that makes the search ... 13/07/2007 10:54:27 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=120&BlogTitle=Google-roll-out-global-Pay-Per-Action-beta&Category=PPC-Management In March 2007 Google launched a US beta test of a new Pay Per Click model known as Pay Per Action: “Google this week announced through the official AdWords blog a new advertising payment model, Pay Per Action or PPA. Pay Per Action is aimed at websites that have a goal in mind when targeting visitors, these goals for instance could be a purchase, an enquiry or any other site specific action. This is due to the pricing model of Pay Per Action; quite simply you only pay when the visitor reaches your goal or action.” Last week Google went global with the beta... 29/06/2007 20:55:34 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=121&BlogTitle=Do-you-listen-to-internet-radio_&Category=General If you are based in the states and do indeed listen to the radio on the internet the chances are you heard very little yesterday as many online radio stations fell silent in protest. The radio stations were protesting about the increase in royalty fees and urged their listeners to contact congress to complain about the royalty increase and support the stations. Many listeners did indeed contact congress, leading to the congressional switchboards being constantly engaged and their servers overloaded. If you are interested in the fight of the online radio stations rea... 29/06/2007 21:07:41 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=118&BlogTitle=Pay-Per-Click-Seminar-Chester&Category=PPC-Management The Chamber of Commerce yesterday hosted a seminar in Chester to educate business owners about online marketing and provide a basic insight into Search Engine Optimisation (SEO) and Pay Per Click (PPC). As Moo Marketing provides Pay Per Click Management services in Chester and the North West we were in attendance. The morning seminar and network session provided a good simple introduction to SEO and PPC to ... 21/06/2007 16:16:28 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=119&BlogTitle=Yahoo!-to-acquire-MySpace_&Category=General Rumours and speculation are appearing in the blogosphere about a possible merger or sale of MySpace by current owners News Corp to Yahoo! It is thought that News Corp is willing to swap MySpace for a significant stake holding of Yahoo! shares. The monetary value of the shares News Corp have said they will do the deal for is in the region of $11 billion. Yahoo! have been dramatically losing users to their main rival Google over recent years and with the recent departure of Terry Semel from Yahoo major change is not only inevitable but a requirement if Yahoo! are to r... 21/06/2007 16:43:54 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=117&BlogTitle=Microsoft-launch-rebranded-mobile-MSN&Category=Search-Engine-Marketing The future grandeur of mobile search and mobile web usage is becoming ever more realistic and apparent. Microsoft have recently launched a new look mobile MSN, which automatically detects the users mobile device and optimises the pages accordingly. The updated mobile MSN has a newly designed interface giving users access to their email, messaging and search, mobile MSN also now offers information on news, sports, entertainment. Initially Microsoft will not display advertising on the new look MSN, however a Microsoft spokesperson has stated banner or text advertis... 18/06/2007 18:18:42 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=116&BlogTitle=Google-and-eBay-squabble-over-event-attendance.&Category=General This week Google have back tracked by cancelling their &quot;let the freedom ring&quot; event that was planned to be held in Boston on the same day that eBay where holding the eBay Live! conference in the same city. The Google event was published on the Google checkout blog and in response it has been reported by the telegraph that an eBay spokesman said that eBay &quot;pulled our Google ads in the US and we are continuing to evaluate other market channels.&quot; Once eBay had removed its Google advertising funding Tom Oliveri of Google Checkout Team published a... 15/06/2007 12:39:36 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=115&BlogTitle=Adlab-PPC-Management-Center-Down&Category=PPC-Management For all of you users of Microsoft&rsquo;s Adcenter who are trying to access your Pay Per Click account via adlab.msn.com you will have been greeted with a “Server Error in &rsquo;/&rsquo; Application” runtime error. Fear not you can still log into your account using adcenter.microsoft.com.... 14/06/2007 10:04:37 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=114&BlogTitle=Another-day-another-purchase...&Category=General Google have announced yet another acquisition, FeedBurner. FeedBurner were established in 2003 as a social marketing website that promotes blogs, podcasts and other feed advertising programs distributing content to nearly 200 countries. It has not been disclosed the amount of money that Google will pay for FeedBurner, however it is speculated that the acquisition cost would have been to the order of $100 Million.... 05/06/2007 17:59:34 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=112&BlogTitle=eBay-Acquisition-of-StumbleUpon&Category=General It has been made official that recent rumours of an acquisition by eBay of social media website StumbleUpon are correct. eBay have purchased StumbleUpon for $75 million, giving eBay access to all 2.4 million users of the StumbleUpon toolbar. It is currently not clear exactly how eBay will use StumbleUpon, although it is a safe assumption however they use StumbleUpon will cause ripples across the internet community. Further information will be posted as it is released.... 31/05/2007 11:27:17 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=113&BlogTitle=Google-Maps-Update&Category=General Google have made updates to the Google Maps service to now include ‘Street View&rsquo;. Currently only available for major US cities, Street View enable users of Google Maps to view a 360 degree street level panoramic image. By moving an icon of a person the point of view can be altered, enabling users to get a feel for the layout of a mapped area and see street signs, shops, restaurants and landmarks. This new feature when rolled out across all worldwide major cities will provide a great deal of information and functionality that a conventional map book could never... 31/05/2007 11:41:02 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=109&BlogTitle=Yahoo!-Apologise-for-Flickr-Theft&Category=General After a photographer had her photos that she had posted on Flickr stolen and sold on by a third party, she duly complained on the Flickr website only to have her complaint removed. The comment was supported by 450 other Flickr users before Flickr owned by Yahoo! deleted the comments, sparking numerous allegations of censorship. Yahoo! have since apologised for their actions, admitting they “screwed up”... 23/05/2007 09:31:38 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=110&BlogTitle=Google-Partner-Salesforce.com_&Category=General It was revealed in the Wall Street Journal recently that the search engine giant Google and Customer Relation Management (CRM) software house Salesforce.com have been discussing a partnership to stand them in a position to rival Microsoft. Why the partnership? Together they would bring together all of the Google services, which include email, instant chat, word processing and spreadsheet programs with the CRM software from Salesforce.com. The integration of each other&rsquo;s products is however likely to take a long time and a huge financial investment.... 23/05/2007 09:38:43 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=111&BlogTitle=Google-Bans-Essay-Writing-Ads&Category=PPC-Management Google has announced it will ban all adverts within their AdWords system that promote “academic paper writing services”. This announcement comes after continued complaints from academic institutes. The essay writing service joins a number of other services not allowed by Google including gaming, firearms and drugs. The ban could not have come sooner as far as academic institutions are concerned however those that offer these services have stated Google are threatening legitimate businesses.... 23/05/2007 14:15:07 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=108&BlogTitle=Mobile-Web-Users-on-the-Increase&Category=Search-Engine-Optimisation Recent research and studies by Telephia and comScore have revealed that the amount of people using their mobile devices to browse the internet is now one fifth the amount of conventional PC internet users. Who are these mobile web users? The research has found that 67% of the users are under thirty five years of age and 63% of the users were male. This is really important information for those companies who are interested in marketing to this audience. Mobile search engine optimisation should soon become an integral part of many companies marketing strategies.... 14/05/2007 17:55:44 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=106&BlogTitle=Scientist-Announce-New-Encyclopaedia&Category=General Scientist James Edwards has announced their plans to put together a definitive online encyclopaedia of all known animal and plant life, in excess of 1.8 million named species. This will be the first place that scientists and members of the public alike will be able to find information on all species in one place. The encyclopaedia is likely to cost $100 million and there will be two initial grants of $12.5 million. The project is scheduled to take ten years to complete with approximately 25 to 30 people being employed to run and maintain the site.... 10/05/2007 18:44:47 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=107&BlogTitle=Yahoo-Tighten-Gambling-Advertising-Policy&Category=PPC-Management Yahoo has tightened up their advertising policy with regards to gambling website. Advertisers are no longer allowed to be seen to invite users to gamble or mention prizes or mention money in their adverts, although you are still able to mention terms such as ‘poker&rsquo;. Yahoo has changed their policy to ensure they comply with Gambling Commission laws passed in the UK last year.... 10/05/2007 18:50:34 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=105&BlogTitle=New-Version-of-Google-Analytics&Category=Website-Analytics Google have announced that they have developed a new version of their increasing popular Google Analytics reporting package. The updated version will be rolled out to all existing users over the next few weeks. Read more about the release at the official Google AdWords Blog.... 09/05/2007 09:38:31 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=104&BlogTitle=Website-Analytics-Software-Shootout&Category=Website-Analytics Jim Sterne at Stone Temple Consulting on May 7, 2007 published a 2007 interim report detailing accuracy and reporting differences / discrepancies of a number of industry standard website analytics software packages. Although there are undoubtedly discrepancies in the information the various software reports to you, Jim Sterne makes the very valid point “If your yardstick measures 39 inches instead of 36 inches, it&rsquo;s still great to have a measurement tool”, basically your software even if not 100% accurate provides a benchmark for your statistics as your softwa... 08/05/2007 18:13:03 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=102&BlogTitle=YouTube-Revenue-Share&Category=General YouTube, the video sharing giant owned by Google, is to beginning a revenue share scheme in which they will soon begin paying the major contributors a share of the AdSense revenue generated by the Google AdSense adverts that appear for their videos. A YouTube representative has spoken on the YouTube blog announcing that the revenue share scheme will include thousands of mid to large sized content contributors. They go on to say that the people likely to benefit will be the likes of production houses (including video game designers) and universities.... 04/05/2007 16:39:41 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=103&BlogTitle=Yahoo-and-Microsoft-Merger-on-Horizon_&Category=Search-Engine-Marketing There are an awful lot of rumours currently doing the rounds in the search engine marketing industry that Microsoft is seeking a merger deal with Yahoo. There have been a number of informal discussions between Microsoft and Yahoo over a merger deal over the years that have not amounted to anything, could we be about to see a change? If the a deal were to go ahead (at an approximate cost to Microsoft of in excess of $50 billion) this would mean that a combined Yahoo and Microsoft would be a formidable force for Google to contend with. Will a merger deal ever happ... 04/05/2007 16:52:28 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=101&BlogTitle=Google-Personalised-Homepage-becomes-iGoogle&Category=Search-Engine-Marketing Google have updated their increasing popular personalised homepage for those of you who make use of both the personalised service and have a googlemail.co.uk account. Google personalised homepage is now branded ‘iGoogle&rsquo;. Amongst the updates users of the service (of which there are over 10 million) now have the ability to alter the theme of their personalised homepage. Google is now firmly showing a growing interest in online social community and social search with ‘my community&rsquo; area of the new iGoogle, where Google users can stay in contact with one an... 02/05/2007 10:10:29 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=100&BlogTitle=Problems-with-Google-PageRank-Update_&Category=Search-Engine-Optimisation It would appear that the recent Google Toolbar PageRank update that occurred over the weekend may have some issues. Adam Lasnik has posted a comment on the WebmasterWorld forum stating that if your PageRank appears to have decreased to zero but your search listings have not been affected you could be experiencing a Google Toolbar PageRank error. So there you have it, not only did Google ‘go down&rsquo; last week, this week they are outputting data with errors in. I am sure however no one will hold it against them!... 01/05/2007 16:20:48 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=98&BlogTitle=Google-announce-a-deal-with-the-US-Government&Category=Search-Engine-Optimisation The search engine Google has recently announced it has entered into a deal with the Governments of four states in America to help make public government information more accessible. Google are said to be providing free consultancy and free use of software to four US states of Arizona, California, Utah and Virginia. So what is in this for Google? Google are doing this in order to resolve barriers that where hindering if not completely preventing the search engines from accessing thousands of public records covering a wide range of information.... 30/04/2007 21:17:21 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=99&BlogTitle=Yahoo-acquisition-of-Right-Media&Category=PPC-Management The search engine Yahoo completes the acquisition bid of the Right Media. Yahoo already a 20% share holder in the Right Media paid £340 million pounds to buy the remaining 60% share. Right Media established in 2005 operate a digital media trading network which boasts some 200,000 daily users. Yahoo justifies the acquisition through their possibility to now deliver their advertising to upcoming and ever popular social networking web sites such as Face Book and MySpace.... 30/04/2007 21:31:28 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=16&BlogTitle=Google-goes-down__&Category=Search-Engine-Marketing So how many people noticed that Google went down today? I have been working in the search engine marketing industry for a number of years now and I think that may be one of the only times I have seen Google go down. Enter your own theories to the using the form below.... 23/04/2007 19:07:40 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=82&BlogTitle=Pay-Per-Action-(PPA)-Beta-Testing&Category=PPC-Management Google this week announced through the official AdWords blog a new advertising payment model, Pay Per Action or PPA. Pay Per Action is aimed at websites that have a goal in mind when targeting visitors, these goals for instance could be a purchase, an enquiry or any other site specific action. This is due to the pricing model of Pay Per Action; quite simply you only pay when the visitor reaches your goal or action. Pay Per Action will be used on the content network of Google to ensure that those making use of the content network are only paying for real visitors who... 24/04/2007 15:44:51 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=83&BlogTitle=What-is-Pay-Per-Click-Management_&Category=PPC-Management Pay Per Click Management is a service that many companies (including Moo Marketing) offer, but what exactly is it? Many people, home businesses and multinational organisations alike make use of the Pay Per Click search networks but in order to make your spend efficient and effective your campaigns require daily monitoring. In brief this daily monitoring is Pay Per Click Management. Lets breakdown our own service, for all of our Pay Per Click Management clients we do the following: Integration of web analytics with the PPC Campaign(s) to ascertain current Cost per... 24/04/2007 15:46:31 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=89&BlogTitle=Google-to-move-into-selling-TV-advertising_&Category=Search-Engine-Marketing It has been rumoured on the blog circuit that Google is soon to start selling television advertisements in the US with satellite TV provider Dish Network. The rumours have begun after Google recently piloted advertisements for TV in California, if this proves successful and profitable for Google; they will no doubt begin to further expand the TV advertising side of the business. It has been reported that Google want a tailored advertising approach, targeting the advertisement types to the specific target audience (as they currently do with keyword searches). Will... 24/04/2007 15:59:57 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=97&BlogTitle=Duplicate-content-within-search-engine-optimisation&Category=Search-Engine-Optimisation For all of you out in blog land who are interested in search engine optimisation you will more than likely know of the pitfalls surrounding duplicate content. In a short and brief explanation duplicate content is exactly that, when a webmaster sees fit to copy your original content and use it on their website. Not only is this a problem from the point of view of breach of any copyrights that may be in place duplicate content is deemed a ‘black hat&rsquo; search engine optimisation technique and as such penalties can be applied to websites who duplicate content. ... 24/04/2007 16:20:01 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=90&BlogTitle=Personalised-search-the-future-of-SEO&Category=Search-Engine-Optimisation In a recent interview, Matt Cutts discussed the new breed of search engine algorithms, personalised search. Although not something that is going to take hold and become the norm overnight, personalised search is something all online businesses should be actively researching and preparing for. In the world where linking campaigns are seen as the answer to all SEO (something that Notcon do not believe) it has become ever harder for search engines to distinguish good strong website from the weak. Have a read of the <a href=&quot;http://www.outofmygord.com/archive/20... 24/04/2007 16:00:42 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=88&BlogTitle=Pay-Per-Click-Budgets&Category=PPC-Management How do you justify your companies spend when it comes to Pay Per Click (PPC)? Moo Marketing recently had a met some guys who had a fairly large PPC budget, when out of curiosity we asked how they tracked their spend efficiency and what sort of Cost per Conversion they attained they just stared back, blankly. In that instance I was shocked, their budget was not little, they pay that much to put them in the position they want all the time, that was how they justified it, I said to them that is fine, if money is no object. About five minutes later we where having an in... 24/04/2007 15:51:00 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=87&BlogTitle=PPC-working-with-Search-Engine-marketing-after-last-Google-Algorithm-Update&Category=PPC-Management A tip for people bidding using Google Adwords for PPC. As of yesterday the Google algorithm for the sponsored links has changed. In brief it is still atomic but looks at a number of different aspects of not only your campaign but also your on page optimisation. Full article to come later... 24/04/2007 15:49:41 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=85&BlogTitle=PPC-Management-benefits-from-new-Google-Algorithm&Category=PPC-Management To continue on the previous brief article on Google changes As of Yesterday Google finally implemented a new algorithm update for adwords. Like most changes made by Google it will have an effect on how well each site is listing in the search engines. After a long conversion yesterday and noticing that some of our ads had actually dropped down the listings compared to the week before I began researching into this new algorithm. The algorithm depends on a number of things the three main ones being the ad text, the landing page and cost per click which is al based a... 24/04/2007 15:48:14 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=93&BlogTitle=Google-provide-more-backlink-info-for-webmasters&Category=Search-Engine-Optimisation Google have recently updated their webmaster tools console to provide extremely useful backlink information. This information will benefit search engine optimisation consultants and webmasters alike. The information is far superior to that which is currently available, showing a far higher number of links than the current link: tool. According to Matt Cutts the tool is currently not showing all backlinks Google picks up for your site but it will in the future. Matt Cutts also makes clear that just because backlinks are showing up with the new tool does not mean t... 24/04/2007 16:14:52 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=92&BlogTitle=Google-Branding-strategy-gives-the-wrong-brand-identity-or_&Category=General After working in the internet industry for over 7 years I have seen a great change in the number of search engine s that have come and gone and the branding strategies each have used. I remember the days that Yahoo was the big place for searching and phrases such as “do you yahoo” were publicised everywhere. In the past 3 years Google has increased its search engine industry domination above all other competitors drastically. The new catch phrase for search engines is ‘Google it&rsquo;. I have read some old articles about how tight Google has became with their trade... 24/04/2007 16:13:52 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=86&BlogTitle=MySpace-and-AdSense&Category=PPC-Management It appears that MySpace have taken their links with Google one step further in recent days with the addition of Sponsored links appearing on many of the member pages of MySpace. I have mixed feelings about this on one hand it seams a shame that MySpace have resorted to sponsored links, however it always felt like inevitability. On the other I feel that the adverts people place on the content network are about to reach a possible 140 million additional targeted people. I look forward to reading other peoples view on this matter; I will be keeping my eye on the myr... 24/04/2007 15:49:03 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=91&BlogTitle=Your-Site-Has--A-Four-Second-Chance&Category=Website-Analytics How long does your website take to load? New research from content delivery provider Akamai shows that 75% of people will abandon a website that takes longer than 4 seconds to load. 33% of the people questioned indicated that if the site was hard to navigate or the checkout facility takes to long they will leave. If your webs site takes longer than four seconds to load your not alone, research also showed that over half of the top 500 US shopping sites take longer than four seconds. If you have spent money on directing the user to your website either using search... 24/04/2007 16:12:14 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=95&BlogTitle=Ethical-Search-Engine-Marketing-Firm_&Category=Search-Engine-Marketing How important is it for businesses to make use of ethical search engine marketing firms, and harder still how can potential users of ethical SEM firms find out if indeed their potential supplier is ethical? It is a terrible shame but the industry of search engine marketing in the UK has a fair number of unethical ‘black hat&rsquo; operators, not only in their marketing practices but in general business running. This means it is becoming increasing difficult for bu... 24/04/2007 16:17:49 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=94&BlogTitle=Duplicating-content-on-your-own-website&Category=Search-Engine-Optimisation It is quite widely known and accepted in the search engine marketing world that duplicate content can have severe consequences in the search engines, but what does that mean? Many people including a number of top search engine optimisation companies will tell you whatever you do, do not ever duplicate content. Well we strongly disagree, that statement is far too broad and not explained. What&rsquo;s Bad - If you go to someone&rsquo;s website and copy a chunk of content and then paste it on your website and claim it as your own, you are breaking copyright laws. As... 24/04/2007 16:16:12 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=84&BlogTitle=Sponsored-Links-Disappeared&Category=PPC-Management I have just read an article on the Search Engine Watch blog, stating that Google has been testing a new feature where the sponsored links, the links with the blue background that appear at the top of the SERPs disappear if the searcher is not clicking them. I was rather shocked upon reading this, so I went to google.com and tested this out and yes it&rsquo;s true. I searched for a number of terms and if you repeat the search or refresh the page a number of times approx 5-7 the bottom sponsored link drops off then after a few more searches the second drops. Goo... 24/04/2007 15:47:20 http://www.moomarketing.co.uk/semnews/blog_full.asp?BlogID=96&BlogTitle=Vice-President-of-Search&Category=Search-Engine-Marketing Search engine marketing has grown leaps and bounds in the last few years with many high profile corporations now devoting large portions of their annual marketing budget to SEM. To further emphasise this point a few large American companies including the New York Times, Passages and Citicards have appointed Vice Presidents of Search. The VP of Search being a senior company position dedicated to the overseeing and running of SEM campaigns. Since the appointment of VP of Search, Passages, the company now earns 95% of all its business from search and its revenue has... 24/04/2007 16:18:49