With the increase in network traffic, that Cisco predict, making sure that your website is optimised to allow users to find you and your products is even more important. Optimisation is still going to include traditional search engine optimisation (SEO) and pay per click (PPC) but is likely to also include new advert delivery methods that are born from the shift in internet users browsing habits.
Before television, newspapers were the main source of advertising then television surpassed that. With the evolution of the internet, marketing to customers when they are looking for a product became possible but most online advertising resembled newspaper ads made from text and mainly static images. As internet users increasingly accept online videos, advertising may once again see a development from text to television style adds as the predominate advertising method. For this to occur there will have to be the ability to dynamically match the videos content, users location and demographic with the advertisers core messages and products of their adverts with software combining the media to seamlessly deliver it to the user.
Existing marketing campaign methods will surely remain at the core of future marketing plans but with new channels of communication with a potentially large audience appear new methods of marketing will have to be considered.
EDIT – 25 June 2008 – The future may be affected by the new top levels domain changes proposed by ICANN as discussed in the blog ’ICANN may shake up Top Level Domains (TLDs)’ on 25/06/08
June 24th, 2007 - No Comments »
Posted in Search Engine Optimisation | Tags: content strategy, ppc, seo
Google have announced yet another acquisition, FeedBurner. FeedBurner were established in 2003 as a social marketing website that promotes blogs, podcasts and other feed advertising programs distributing content to nearly 200 countries.
It has not been disclosed the amount of money that Google will pay for FeedBurner, however it is speculated that the acquisition cost would have been to the order of $100 Million.
June 5th, 2007 - No Comments »
Posted in General | Tags: content network, content strategy, google, search network
For all of you out in blog land who are interested in search engine optimisation you will more than likely know of the pitfalls surrounding duplicate content. In a short and brief explanation duplicate content is exactly that, when a webmaster sees fit to copy your original content and use it on their website.
Not only is this a problem from the point of view of breach of any copyrights that may be in place duplicate content is deemed a ‘black hat’ search engine optimisation technique and as such penalties can be applied to websites who duplicate content.
I have just read a fantastic blog article regarding duplicate content (with some nice graphics) over on seomoz, which contains an awful lot of information, so rather than duplicate their blog on our site I urge you to please go and read theirs.
March 13th, 2007 - No Comments »
Posted in Search Engine Optimisation | Tags: content strategy, copywriting, seo, spam, website development
In a recent interview, Matt Cutts discussed the new breed of search engine algorithms, personalised search. Although not something that is going to take hold and become the norm overnight, personalised search is something all online businesses should be actively researching and preparing for.
In the world where linking campaigns are seen as the answer to all SEO (something that Notcon do not believe) it has become ever harder for search engines to distinguish good strong website from the weak.
Have a read of the interview, it contains some interesting stuff!
March 6th, 2007 - No Comments »
Posted in Search Engine Optimisation | Tags: content strategy, google, search network, seo
It is quite widely known and accepted in the search engine marketing world that duplicate content can have severe consequences in the search engines, but what does that mean?
Many people including a number of top search engine optimisation companies will tell you whatever you do, do not ever duplicate content. Well we strongly disagree, that statement is far too broad and not explained.
What’s Bad – If you go to someone’s website and copy a chunk of content and then paste it on your website and claim it as your own, you are breaking copyright laws. As such the search engines may penalise your website by applying a soft filter to lower your results or remove you from the listings entirely.
However, what if you want to quote a website? Copy that quote and on your website make sure you are making clear that text is a quote, use speech marks and more importantly after the text reference the website and author and maybe link to the website you copied the text from.
Do not be afraid of duplicating content within your own website, I once had one of the UKs top SEOs informing me how duplicating content on your own site is disastrous, however after I pointed out that on their own site the blog is duplicated about six times they realised they where mistaken. I can also back up this claim another way, take online shops for example usually you can get to the same content on numerous different physical / dynamic pages; do you see Google penalising the vast majority of online shops for duplicating their content?
The key thing to remember with website copy when it comes to search engine optimisation is make sure all your copy is well written and legible and more importantly written for the purpose of providing information to the websites end users (not the search engines).
October 10th, 2006 - No Comments »
Posted in Search Engine Optimisation | Tags: content strategy, copywriting, google, seo
