Recent research and studies by Telephia and comScore have revealed that the amount of people using their mobile devices to browse the internet is now one fifth the amount of conventional PC internet users.

Who are these mobile web users? The research has found that 67% of the users are under thirty five years of age and 63% of the users were male.

This is really important information for those companies who are interested in marketing to this audience. Mobile search engine optimisation should soon become an integral part of many companies marketing strategies.