Digital Go-Karting

The first Digital Go-Karting event was a great success, despite some heavy weather causing delays on the way to Wigan. Oh, and also despite us not winning. Not that we’re sore about it or anything…

Thursday’s torrential rain also made for a wet track at Three Sisters, but it dried out as the race continued. There were a few spin-outs, but luckily nothing more exciting than that. Everyone seemed to be having a lot of fun during the race – it’s hard to tell when everyone’s got a helmet on – and there was definitely some good chat going on in the pub afterwards.

Although we had to cut the race a bit short because of traffic on the way, there was still time for a good 44 minutes and 52 seconds of racing. 13 teams competed – 26 people in all – with Joe Critchley and his partner finishing the endurance race as the fastest team. But it’s the taking part that counts, isn’t it? Mike from Fudge (he’s @13twelve on Twitter) has put together a results table, so you can see exactly who came where.

We’re already talking about organising the next one, so watch this space (and Twitter – #digitalgokarting). We think the next one will probably be indoors, and we’re not sure if we’ll stick with the endurance race / team set-up or go for something different – let us know what you think. On a more general note, if anyone fancies organising some digital paintballing (sorry, #digitalpaintballing) we’d definitely be up for it!

photographs of the digital go-karting event

Put the pedal to the metal. #digitalgokarting

We’re organising a Go-Karting trip for online marketing / digital creative types around Manchester. As long as we get enough people – quite a few have signed up so far – there’ll be some form of endurance challenge. We’ve got teams from Moo Marketing, Fudge, KMP Digitata and Orchard competing, along with a healthy amount of freelancers.

Race-day is going to be Thursday the 12th of August. We’ve set up an eventbrite page for it, but the order form is at the bottom of this blog as well (because we know what a lazy lot you are). The race will be taking place at Three Sisters in Wigan; check out their website – looks pretty good, doesn’t it?

As well as a chance to zip about in a 70mph twin-160cc-engine Go-Kart, it’ll also be a good opportunity to catch up with some other marketing and design types. We’ve already had confirmations from people from a number of other agencies around here, so you’ll be in good company.

Fancy it? You know you do. We’ll do a follow-up blog afterwards – with pictures, if someone remembers a camera – so the winners will get the recognition they deserve. And we’re talking about it on Twitter, as you’d imagine. All the tweets are being tagged #digitalgokarting. Have a look, join the chat on Twitter, and come down for a race.

Online Ticketing for #DigitalGoKarting at Three Sisters, Wigan powered by Eventbrite

Concrete Results And Shared Values.

Those of you with good memories will recall the re-launch of our website a few months ago. This is still ongoing, and soon we’ll be adding some tasty case studies to our site, so you can see exactly what we’ve done for a selection of our clients. While those are being put together, we thought we’d give you a brief heads-up about one of the businesses we work with: Complete Driveway Designs.

We’ve been working with Complete Driveway Designs – a Bury based pattern imprinted concrete driveway company – for a couple of years now. And in that time our services have had a definite, measurable impact on the effectiveness of their web presence; thanks to our Web Analytics supported SEO and PPC work, they’re now getting conversions and qualified leads for approximately 10% of what they were paying before we got involved.

In the time we’ve been working for Complete Driveway Designs, we’ve built up an excellent understanding of their work, their business, and their goals. This is something we do with every one of our clients; it’s the only way to achieve sustainable results.

The longer we’ve worked with Complete Driveway Designs, the more we’ve come to identify with the skills they use when they’re installing pattern imprinted concrete driveways. Like, for example:

  • A professional attention to detail.
  • An excellent understanding of the capabilities of different specialised tools.
  • An appreciation of client’s needs.
  • A willingness to put the effort in.
  • Pride in the end result.

Despite the differences in the services we offer, at a core level we’re very similar.

We’d be interested to hear what values other agencies and freelancers feel they share with their clients: leave a comment and let us know.

Tonight’s The Night.

Well, it’s come around a lot quicker than we expected, but Outlook Calendar doesn’t lie; the Big Chip awards ceremony is tonight.  We’ll be heading to the Palace Hotel in Manchester for the awards this evening, and we’ll be in good company; some of the best agencies and freelancers in the northwest will be there as well.

Big Chips Shortlist 2010

We’re really excited about it, and not just because it promises to be a bit of a party. The 2010 Big Chip awards are the first awards that we’ve ever entered, and to make it on to the shortlist is pretty good going. At Moo we’ve just begun a very exciting stage in our growth as a company, and we’re looking at our shortlisting for Big Chip 2010 as a sign that we’re heading in the right direction.

There’s already a lot of chat happening on Twitter about the Big Chips; people are using the tag #BigChip2010. It’s more than likely that the tweeting is going to go on all night, so have a look if you want to find out the results as they’re announced, or read tipsy nonsense as the night progresses.

We’ll post another blog tomorrow to let you know what happened – fingers crossed! – but until then we’ve got some work to do. Good luck again to everyone else who made the shortlist. We’ll see you at the Palace.

MADLAB BLAB BLOG

Northern Digitals’ BLAB event at Madlab last night was pretty special. As well as an opportunity to meet a fair few like-minded digital people, it provided a chance to see a couple of presentations from some remarkable digital creatives.

Andrew Brooks talked us through some of his insanely detailed photographs, and generally dazzled/inspired everyone with his skills and the results of the hours he puts in to each piece. It was interesting to hear from someone who is straddling the worlds of both commercial projects and artistic commissions. We can safely say that pretty much everyone in the room was stunned by the attention to detail in his hyper-real digital art. Wonder how many office and studio walls around Manchester will be featuring one of his prints sometime soon?

After a brief break, during which everyone flooded out into the street for some fresh air (Madlab is a cool place but it was very busy, which meant that it was very warm) the second speakers of the evening took over. Hellicar & Lewis took us through their background, their impressive achievements so far, their ethos in general – including some big statements about selling software – and what’s on the horizon for them.

It was a great event, and the hot weather (and much appreciated refreshments supplied by the event sponsors) provided a rare opportunity for some “continental-style” outdoor networking. Keep an eye on the Northern Digitals site for more info about the next one; we’ll see you there.

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