Those of you with good memories will recall the re-launch of our website a few months ago. This is still ongoing, and soon we’ll be adding some tasty case studies to our site, so you can see exactly what we’ve done for a selection of our clients. While those are being put together, we thought we’d give you a brief heads-up about one of the businesses we work with: Complete Driveway Designs.
We’ve been working with Complete Driveway Designs – a Bury based pattern imprinted concrete driveway company – for a couple of years now. And in that time our services have had a definite, measurable impact on the effectiveness of their web presence; thanks to our Web Analytics supported SEO and PPC work, they’re now getting conversions and qualified leads for approximately 10% of what they were paying before we got involved.
In the time we’ve been working for Complete Driveway Designs, we’ve built up an excellent understanding of their work, their business, and their goals. This is something we do with every one of our clients; it’s the only way to achieve sustainable results.
The longer we’ve worked with Complete Driveway Designs, the more we’ve come to identify with the skills they use when they’re installing pattern imprinted concrete driveways. Like, for example:
- A professional attention to detail.
- An excellent understanding of the capabilities of different specialised tools.
- An appreciation of client’s needs.
- A willingness to put the effort in.
- Pride in the end result.
Despite the differences in the services we offer, at a core level we’re very similar.
We’d be interested to hear what values other agencies and freelancers feel they share with their clients: leave a comment and let us know.
July 5th, 2010 - No Comments »
Posted in Search Engine Marketing | Tags: case studies, moo marketing news, northwest, PPC Management, seo, web analytics
Google have launched a further sophistication to adwords targeting; Broad Match Modifier. By adding a “+” before keywords, you can ensure that your ad is only triggered by users whose search contains that keyword. Google will also trigger your ad for searches containing plurals, misspells / common alternative spellings, and abbreviations. It’ll avoid synonyms and related searches, offering greater accuracy in your ad exposure.
Broad Match Modified keywords fit snugly between Broad and Phrase searches, and should offer a combination of Broad search volume with Phrase search control and manageability. Google are pushing it at PPC users who normally focus on exact and phrase match keywords, as it offers greater possible exposure. The reverse is also true, with Google advising that PPC users who tend to concentrate on broad search results may see a preliminary reduction in click-through and conversion rates. Ideally, of course, the increased relevance of ads with the broad match modifier should help to bring these back up.
Google have, as usual, published some excellent supporting literature for this new feature. Two very important practical points for those of you who want to implement the Broad match modifier:
- Don’t put a space between the “+” and the keyword.
- Do put a space between the keywords.
May 12th, 2010 - No Comments »
Posted in PPC Management | Tags: adwords, adwords match types, google adwords, modified broad match, PPC Management
The Christmas period is without doubt one of the busiest and most competitive times of the year in relation to online marketing, in particular Pay Per Click. At this time of year etailers all over the globe want to attain higher visitor volumes to produce a gain in sales revenue.
Unless your website is already well established within the search engines and you are able to rapidly alter content to achieve listings in the Search Engine Results Pages (SERPs) for phrases relating to your products / Christmas season what can you do?
By far the easiest way for companies operating on the web to achieve their goal of higher visitor numbers at Christmas is through utilising Pay Per Click networks, such as Google AdWords, Yahoo Search Marketing and Live / msn adCenter. However this does have drawbacks, as a Pay Per Click Management company we are continually monitoring campaign budgets and spend efficiency, during the months leading up to Christmas and the new year sales you can expect your average Cost Per Click and if you want to maintain / increase visitor levels your daily budgets to increase.
During these periods of intense ad fluctuation where your competitors will be frequently modifying ads it is important that you also utilise Pay Per Click management to ensure your business is not adversely affected as others ‘cash in’ on the Christmas rush. View more information on Pay Per Click Management.
October 24th, 2007 - No Comments »
Posted in PPC Management | Tags: adwords, ppc, PPC Management
When it comes to managing a PPC campaign there are a number of important tasks which are crucial to ensure that your campaign is earning the best ROI possible. Monitoring a PPC campaign using basic analytics will provide you with details for your campaign but collecting the right data and feeding back into the campaign is the most important role.
Website analytics is the process monitoring and interpreting the interaction with users with a website. Analytics can track every movement a user makes on page and where they come from. This is crucial in PPC Management as knowing what people clicked on and what they did on the site will allow you to make informative decisions on how to bid on particular key phrases.
Analytics is the beginning of a PPC Management, taking the information from the analytics it is possible to make usability decisions on the website. This may include removing bottle necks in the purchase funnel or reducing the bounce rate on landing pages.
Monitoring analytics with your PPC campaign can make the difference to those clicks that not provide a return. Taking the data and turning it into information that can be used to make decision about your website to increase conversion rates and ROI is how you can manage your PPC campaign the best.
When it comes to managing a PPC campaign there are a number of important tasks which are crucial to ensure that your campaign is earning the best ROI possible. Monitoring a PPC campaign using basic analytics will provide you with details for your campaign but collecting the right data and feeding back into the campaign is the most important role.
Website analytics is the process monitoring and interpreting the interaction with users with a website. Analytics can track every movement a user makes on page and where they come from. This is crucial in PPC Management as knowing what people clicked on and what they did on the site will allow you to make informative decisions on how to bid on particular key phrases.
Analytics is the beginning of a PPC Management, taking the information from the analytics it is possible to make usability decisions on the website. This may include removing bottle necks in the purchase funnel or reducing the bounce rate on landing pages.
Monitoring analytics with your PPC campaign can make the difference to those clicks that not provide a return. Taking the data and turning it into information that can be used to make decision about your website to increase conversion rates and ROI is how you can manage your PPC campaign the best.
October 24th, 2007 - No Comments »
Posted in PPC Management | Tags: ppc, PPC Management, roi, web analytics
