Google have announced that they are changing the mechanics behind bid placement within their AdWords system. Announced on the official Google AdWords blog, Judy a Google Employee stated:
“The key change to the formula will be how we consider price. Today’s formula considers an ad’s Quality Score and actual cost-per-click (CPC). The improved formula will still heavily weight Quality Score, but instead of actual CPC, it will consider an ad’s maximum CPC.”
So what does that actually mean for your AdWords campaign? How are the positions of your AdWords listings going to change? Contact one of our Pay Per Click management consultants to discuss your campaign and ensure you do not lose traffic and more importantly, sales.
August 8th, 2007 - No Comments »
Posted in PPC Management | Tags: adwords, bid management, google, PPC Management, quality score
Last Wednesday, Google announced a new service they are to offer; Google Print Ads™. Currently in Beta testing to companies with AdWords accounts within the United States, in brief the new service is a way for Google to target companies wishing to promote their businesses on both the internet and via conventional press & newspaper advertising.
If you currently manage or use an agency such as ourselves to manage a Google AdWords account utilising the new Google Print Ads service will be really quite simple in that it will reduce the time and labour associated to organising and implementing a conventional media marketing campaign.
July 24th, 2007 - No Comments »
Posted in PPC Management | Tags: adwords, google, PPC Management
In March 2007 Google launched a US beta test of a new Pay Per Click model known as Pay Per Action:
“Google this week announced through the official AdWords blog a new advertising payment model, Pay Per Action or PPA. Pay Per Action is aimed at websites that have a goal in mind when targeting visitors, these goals for instance could be a purchase, an enquiry or any other site specific action. This is due to the pricing model of Pay Per Action; quite simply you only pay when the visitor reaches your goal or action.”
Last week Google went global with the beta, to be eligible to utilise the beta test you must currently utilise the Google AdWords conversion tracking and your campaign must have received more than 500 conversions in the last 30 days. If eligible you will be automatically alerted within your AdWords account.
For more news and information on Pay Per Action (PPA) please visit the Google PPA help centre.
June 29th, 2007 - No Comments »
Posted in PPC Management | Tags: adwords, google, ppc, PPC Management
The Chamber of Commerce yesterday hosted a seminar in Chester to educate business owners about online marketing and provide a basic insight into Search Engine Optimisation (SEO) and Pay Per Click (PPC). As Moo Marketing provides Pay Per Click Management services in Chester and the North West we were in attendance.
The morning seminar and network session provided a good simple introduction to SEO and PPC to an audience of eighty business owners who all understood the importance of online marketing but few have the time or the knowledge to setup or manage such online marketing campaigns.
Although the event was informative there was only so much information that people could take onboard and little emphasis during the event was put on website analytics, the most crucial aspect of your online marketing campaigns. Before investing in and implementing any form of online marketing you must be sure that the campaign will provide an acceptable level of return in order to justify the initial spend.
June 21st, 2007 - No Comments »
Posted in PPC Management | Tags: ppc, PPC Management, seo, web analytics
Many businesses experience busy periods throughout the year. Whether it is Christmas, Valentine’s Day or the like. Planning a marketing campaign for these periods should not be left to the last moment as a successful campaign can increase the visitor volumes and sales revenue.
Achieving better natural results from search engine queries takes time. A website’s structure and content must be optimised and the exposure must be increased. Pay Per Click (PPC) is a effective way of getting quick results were as using Search Engine Optimisation (SEO) can take more time but once established can return long term results. Thinking ahead and planning a medium to long term marketing strategy can increase revenue and allow your site to develop and maintain a competitive advantage over competitors’ websites.
Identifying when busy periods occur for your business and optimising your web page accordingly can reinforce existing sales strengths just as targeted seasonal advertising can help boost revenue over a longer period to benefit your business.
Successful search engine optimisation (SEO) should not be used like Christmas tree lights and only considered for the few weeks around Christmas but should be developed continually throughout the year.
June 20th, 2007 - No Comments »
Posted in PPC Management | Tags: ppc, PPC Management, seo
