Google have announced they are to reverse their policy regarding the use of the AdWords by companies promoting gambling sites as of 17 October. Prior to the change advertisers were not allowed to bid on keywords or show ads relating to the gambling industry.
The policy change is currently just for the google.co.uk search engine not the Content Network and the ads will only display to searchers who have disabled the Safe Search filter, via the search options page.
UK companies who wish to make use of this new policy change will need to be registered with the Gambling Commission, those companies who are based outside the UK and within the EEA must be licensed to advertise in their respective countries.
To find out more about this policy change please contact our team on +44 (0)161 427 9304
October 16th, 2008 - No Comments »
Posted in Search Engine Marketing | Tags: content network, gambling industry, google, search network
Ever since the implementation of Google’s ‘Quality Score’ it has changed the way listings have been displayed in the Sponsored links. Not only was your ad important but it also was important to change your landing pages to ensure that the score was not lowered.
In actual fact any landing page should have been relevant to the key phrase already if a SEO strategy was in place, but for those obscure phrases and new landing pages it was emphases even more.
The new Dynamic Quality score works on a number of the same principles as before but it can utilise your landing page much more, with the ultimate goal of helping shoppers find the correct information, which in the long run should hopefully dynamically lower the over CPC and bounce rate for a PPC Campaign.
The Quality score now takes every phrase searched for and looks to the landing page to ensure that it is relevant to the searched phrase. It t hen will dynamically change the quality score, which in turn will adjust the position of the ad to ensure the end user is seeing the most relevant ads for their search. Because exact searches do not differ this will be most widely used on the broad match phrases.
Therefore to ensure that your quality score is at its best take advantage of the dynamic quality score by ensuring that all your landing pages are targeted to a not only your exact match phrase but to those phrase which might come along side your broad match phrases.
October 14th, 2008 - No Comments »
Posted in PPC Management | Tags: adwords, google, ppc, quality score, search network, seo
For many months now the Moo Marketing team have been convinced that the search engine Live would begin to start increasing their market share of search engine users and that is just what has happened. The search volume received by Live increased by 67% in May.
So the Live market share has increased but why? Primarily the reasons for the increased market share are IE7 and Vista, as more and more people upgrade their systems and software they will be finding that Microsoft have integrated their Live search platform into Vista and IE7 in a manner that makes the search engine very easy to use, especially by computer users who are perhaps less savvy with regards to the technology.
The big question now is will the increase continue throughout the year to show a positive trend for Live?
July 13th, 2007 - No Comments »
Posted in Search Engine Marketing | Tags: live, search network, search stat
Google have announced yet another acquisition, FeedBurner. FeedBurner were established in 2003 as a social marketing website that promotes blogs, podcasts and other feed advertising programs distributing content to nearly 200 countries.
It has not been disclosed the amount of money that Google will pay for FeedBurner, however it is speculated that the acquisition cost would have been to the order of $100 Million.
June 5th, 2007 - No Comments »
Posted in General | Tags: content network, content strategy, google, search network
