Cisco have released their annual report projecting the future of internet traffic. The prediction is that internet traffic is likely to double year on year from now until 2012. By 2012 internet traffic is expected to reach half a zettabyte. It is hard to compare any existing data structures, storage facilities or network traffic figures to half a zettabyte. What is a Zettabyte? Let’s start with the more commonly known gigabyte and work from there.
Gigabyte = 1000 Megabytes
Terabyte = 1000 Gigabytes
Petabyte = 1000 Terabytes
Exabyte = 1000 Petabytes
Zettabyte = 1000 Exabytes or 1,000,000,000,000,000,000,000 bytes
These figures are still incomprehensible but when you consider that a Zettabyte is equal to 250billion DVDs which if they were stacked on top of one another would make 7 stacks capable of reaching the moon with a total height of 2,750,000km.
This traffic increase is predicted due to the increasing use of video and web 2.0 including social networking. This increase is illustrated by the BBCs intention of streaming BBC 1 programming over the internet in 2009. The strain on ISP seems to be showing no sign of slowing, will the country’s infrastructure cope?
June 23rd, 2007 - 1 Comment »
Posted in General | Tags: search stat
Recent research and studies by Telephia and comScore have revealed that the amount of people using their mobile devices to browse the internet is now one fifth the amount of conventional PC internet users.
Who are these mobile web users? The research has found that 67% of the users are under thirty five years of age and 63% of the users were male.
This is really important information for those companies who are interested in marketing to this audience. Mobile search engine optimisation should soon become an integral part of many companies marketing strategies.
May 14th, 2007 - No Comments »
Posted in Search Engine Optimisation | Tags: mobile web, search stat, seo
The search engine Yahoo completes the acquisition bid of the Right Media. Yahoo already a 20% share holder in the Right Media paid £340 million pounds to buy the remaining 60% share.
Right Media established in 2005 operate a digital media trading network which boasts some 200,000 daily users.
Yahoo justifies the acquisition through their possibility to now deliver their advertising to upcoming and ever popular social networking web sites such as Face Book and MySpace.
April 29th, 2007 - No Comments »
Posted in PPC Management | Tags: search network, search stat, yahoo
How long does your website take to load? New research from content delivery provider Akamai shows that 75% of people will abandon a website that takes longer than 4 seconds to load. 33% of the people questioned indicated that if the site was hard to navigate or the checkout facility takes to long they will leave.
If your webs site takes longer than four seconds to load your not alone, research also showed that over half of the top 500 US shopping sites take longer than four seconds.
If you have spent money on directing the user to your website either using search engine optimisation (SEO) or pay per click(PPC) and the page that the user lands on takes longer than four seconds then you will potentially lose that user and can be wasting your marketing budget. Undertaking web analytics (WA) can track customers as they visit your website and identify any sections of the website that can be improved.
November 15th, 2006 - No Comments »
Posted in Website Analytics | Tags: ppc, search stat, seo, web analytics, website development
Search engine marketing has grown leaps and bounds in the last few years with many high profile corporations now devoting large portions of their annual marketing budget to SEM.
To further emphasise this point a few large American companies including the New York Times, Passages and Citicards have appointed Vice Presidents of Search. The VP of Search being a senior company position dedicated to the overseeing and running of SEM campaigns.
Since the appointment of VP of Search, Passages, the company now earns 95% of all its business from search and its revenue has increases by 354%. These figures further enhance the achievements that can be obtained with SEM when campaigns are properly managed making use of the three prongs: Pay Per Click, Search Engine Optimisation and Web Analytics.
If you would like to read more about these VPs read Sara Holoubek’s article over at Search Engine Watch.
However as more and more of the larger corporations begin to move SEM entirely in house; what does this mean for web solutions business’ that currently provide SEM for these large companies?
September 14th, 2006 - No Comments »
Posted in Search Engine Marketing | Tags: ppc, search stat, seo, web analytics
