Debate About Twitter Search.

There’s an interesting article over on the Guardian’s digital content blog today. It’s reacting to the news that Twitter is serving more search queries monthly than Yahoo and Bing combined. Specifically, that’s around 800m search queries on Twitter a day.

As the Guardian blog is quick to point out, there are big differences between searching on Twitter and searching via Google or other search providers. Twitter indexes very differently from Google’s Caffeine or the indexing algorithms used by other search providers.

So, Twitter and Google will deliver very different results. The helpful example given in the Guardian blog explains further:

“If I want to find out what people are saying about the World Cup right now, I might search Twitter… But if I want to find fixture lists, stadia capacity and previous tournament winners, I’m going to Google.”

So, Google, for example, will offer a much more sophisticated field of search results, whereas Twitter allows up-to-the-minute monitoring of conversations occurring across the social web (turning up Tweets containing links to posts on Posterous, Facebook pages, photographs on Tumblr, etc.)

Twitter’s Biz Stone, quoted in the Guardian article, is aware of this difference:

“Searching the web – …is about I, me, I’m asking the search engine to give me something – and when you are on Twitter, you are open to information that’s coming to you.”

That’s an important point of the argument; what search services deliver defines how people use them. People are increasingly search savvy. With Google integrating real-time results on to SERPs, would it be worthwhile for Twitter to try and offer a more sophisticated search? Answers in the comments please…

   

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