#digitalgokarting 2 – The morning after

So, the #digitalgokarting 2 event happened last night. At a different track, and with a different race format… which lead to, uh, mixed results. Still, fun was had by all, even those of us who crashed! There was a nice mix of new faces and people who came to the first #digitalgokarting over at 3 Sisters. This time we were racing at Daytona in Manchester, on their 450 meter track, and we were racing in a Grand Prix format instead of a team endurance.

14 people raced in all, with best lap times in the 28 – 33 second range. Best lap time goes to Rob Hayward, who came second over all, losing out to Alan Williams (A full results table will be live soon). So congrats to those two! But, you know, it’s the taking part that counts… (we would say that; our best position was 5th!)

We’ll get stuck into organising the next #digitalgokarting soon. We’ve taken on board peoples’ comments about both races so far, and will be scouting out a new track and having a bit of a think about race formats and so on. Keep on talking to us about it; there’s a lot of chat on Twitter, just look for #digitalgokarting. We’ll keep you posted about the next race… hopefully this time we’ll manage to rig it properly so we win!

November 19th, 2010 - No Comments »
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Digital Go-Karting

The first Digital Go-Karting event was a great success, despite some heavy weather causing delays on the way to Wigan. Oh, and also despite us not winning. Not that we’re sore about it or anything…

Thursday’s torrential rain also made for a wet track at Three Sisters, but it dried out as the race continued. There were a few spin-outs, but luckily nothing more exciting than that. Everyone seemed to be having a lot of fun during the race – it’s hard to tell when everyone’s got a helmet on – and there was definitely some good chat going on in the pub afterwards.

Although we had to cut the race a bit short because of traffic on the way, there was still time for a good 44 minutes and 52 seconds of racing. 13 teams competed – 26 people in all – with Joe Critchley and his partner finishing the endurance race as the fastest team. But it’s the taking part that counts, isn’t it? Mike from Fudge (he’s @13twelve on Twitter) has put together a results table, so you can see exactly who came where.

We’re already talking about organising the next one, so watch this space (and Twitter – #digitalgokarting). We think the next one will probably be indoors, and we’re not sure if we’ll stick with the endurance race / team set-up or go for something different – let us know what you think. On a more general note, if anyone fancies organising some digital paintballing (sorry, #digitalpaintballing) we’d definitely be up for it!

photographs of the digital go-karting event

August 24th, 2010 - No Comments »
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Put the pedal to the metal. #digitalgokarting

We’re organising a Go-Karting trip for online marketing / digital creative types around Manchester. As long as we get enough people – quite a few have signed up so far – there’ll be some form of endurance challenge. We’ve got teams from Moo Marketing, Fudge, KMP Digitata and Orchard competing, along with a healthy amount of freelancers.

Race-day is going to be Thursday the 12th of August. We’ve set up an eventbrite page for it, but the order form is at the bottom of this blog as well (because we know what a lazy lot you are). The race will be taking place at Three Sisters in Wigan; check out their website – looks pretty good, doesn’t it?

As well as a chance to zip about in a 70mph twin-160cc-engine Go-Kart, it’ll also be a good opportunity to catch up with some other marketing and design types. We’ve already had confirmations from people from a number of other agencies around here, so you’ll be in good company.

Fancy it? You know you do. We’ll do a follow-up blog afterwards – with pictures, if someone remembers a camera – so the winners will get the recognition they deserve. And we’re talking about it on Twitter, as you’d imagine. All the tweets are being tagged #digitalgokarting. Have a look, join the chat on Twitter, and come down for a race.

Online Ticketing for #DigitalGoKarting at Three Sisters, Wigan powered by Eventbrite

July 30th, 2010 - No Comments »
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Debate About Twitter Search.

There’s an interesting article over on the Guardian’s digital content blog today. It’s reacting to the news that Twitter is serving more search queries monthly than Yahoo and Bing combined. Specifically, that’s around 800m search queries on Twitter a day.

As the Guardian blog is quick to point out, there are big differences between searching on Twitter and searching via Google or other search providers. Twitter indexes very differently from Google’s Caffeine or the indexing algorithms used by other search providers.

So, Twitter and Google will deliver very different results. The helpful example given in the Guardian blog explains further:

“If I want to find out what people are saying about the World Cup right now, I might search Twitter… But if I want to find fixture lists, stadia capacity and previous tournament winners, I’m going to Google.”

So, Google, for example, will offer a much more sophisticated field of search results, whereas Twitter allows up-to-the-minute monitoring of conversations occurring across the social web (turning up Tweets containing links to posts on Posterous, Facebook pages, photographs on Tumblr, etc.)

Twitter’s Biz Stone, quoted in the Guardian article, is aware of this difference:

“Searching the web – …is about I, me, I’m asking the search engine to give me something – and when you are on Twitter, you are open to information that’s coming to you.”

That’s an important point of the argument; what search services deliver defines how people use them. People are increasingly search savvy. With Google integrating real-time results on to SERPs, would it be worthwhile for Twitter to try and offer a more sophisticated search? Answers in the comments please…

July 13th, 2010 - No Comments »
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Tonight’s The Night.

Well, it’s come around a lot quicker than we expected, but Outlook Calendar doesn’t lie; the Big Chip awards ceremony is tonight.  We’ll be heading to the Palace Hotel in Manchester for the awards this evening, and we’ll be in good company; some of the best agencies and freelancers in the northwest will be there as well.

Big Chips Shortlist 2010

We’re really excited about it, and not just because it promises to be a bit of a party. The 2010 Big Chip awards are the first awards that we’ve ever entered, and to make it on to the shortlist is pretty good going. At Moo we’ve just begun a very exciting stage in our growth as a company, and we’re looking at our shortlisting for Big Chip 2010 as a sign that we’re heading in the right direction.

There’s already a lot of chat happening on Twitter about the Big Chips; people are using the tag #BigChip2010. It’s more than likely that the tweeting is going to go on all night, so have a look if you want to find out the results as they’re announced, or read tipsy nonsense as the night progresses.

We’ll post another blog tomorrow to let you know what happened – fingers crossed! – but until then we’ve got some work to do. Good luck again to everyone else who made the shortlist. We’ll see you at the Palace.

June 10th, 2010 - No Comments »
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