Digital Go-Karting

The first Digital Go-Karting event was a great success, despite some heavy weather causing delays on the way to Wigan. Oh, and also despite us not winning. Not that we’re sore about it or anything…

Thursday’s torrential rain also made for a wet track at Three Sisters, but it dried out as the race continued. There were a few spin-outs, but luckily nothing more exciting than that. Everyone seemed to be having a lot of fun during the race – it’s hard to tell when everyone’s got a helmet on – and there was definitely some good chat going on in the pub afterwards.

Although we had to cut the race a bit short because of traffic on the way, there was still time for a good 44 minutes and 52 seconds of racing. 13 teams competed – 26 people in all – with Joe Critchley and his partner finishing the endurance race as the fastest team. But it’s the taking part that counts, isn’t it? Mike from Fudge (he’s @13twelve on Twitter) has put together a results table, so you can see exactly who came where.

We’re already talking about organising the next one, so watch this space (and Twitter – #digitalgokarting). We think the next one will probably be indoors, and we’re not sure if we’ll stick with the endurance race / team set-up or go for something different – let us know what you think. On a more general note, if anyone fancies organising some digital paintballing (sorry, #digitalpaintballing) we’d definitely be up for it!

photographs of the digital go-karting event

August 24th, 2010 - No Comments »
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Put the pedal to the metal. #digitalgokarting

We’re organising a Go-Karting trip for online marketing / digital creative types around Manchester. As long as we get enough people – quite a few have signed up so far – there’ll be some form of endurance challenge. We’ve got teams from Moo Marketing, Fudge, KMP Digitata and Orchard competing, along with a healthy amount of freelancers.

Race-day is going to be Thursday the 12th of August. We’ve set up an eventbrite page for it, but the order form is at the bottom of this blog as well (because we know what a lazy lot you are). The race will be taking place at Three Sisters in Wigan; check out their website – looks pretty good, doesn’t it?

As well as a chance to zip about in a 70mph twin-160cc-engine Go-Kart, it’ll also be a good opportunity to catch up with some other marketing and design types. We’ve already had confirmations from people from a number of other agencies around here, so you’ll be in good company.

Fancy it? You know you do. We’ll do a follow-up blog afterwards – with pictures, if someone remembers a camera – so the winners will get the recognition they deserve. And we’re talking about it on Twitter, as you’d imagine. All the tweets are being tagged #digitalgokarting. Have a look, join the chat on Twitter, and come down for a race.

Online Ticketing for #DigitalGoKarting at Three Sisters, Wigan powered by Eventbrite

July 30th, 2010 - No Comments »
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Debate About Twitter Search.

There’s an interesting article over on the Guardian’s digital content blog today. It’s reacting to the news that Twitter is serving more search queries monthly than Yahoo and Bing combined. Specifically, that’s around 800m search queries on Twitter a day.

As the Guardian blog is quick to point out, there are big differences between searching on Twitter and searching via Google or other search providers. Twitter indexes very differently from Google’s Caffeine or the indexing algorithms used by other search providers.

So, Twitter and Google will deliver very different results. The helpful example given in the Guardian blog explains further:

“If I want to find out what people are saying about the World Cup right now, I might search Twitter… But if I want to find fixture lists, stadia capacity and previous tournament winners, I’m going to Google.”

So, Google, for example, will offer a much more sophisticated field of search results, whereas Twitter allows up-to-the-minute monitoring of conversations occurring across the social web (turning up Tweets containing links to posts on Posterous, Facebook pages, photographs on Tumblr, etc.)

Twitter’s Biz Stone, quoted in the Guardian article, is aware of this difference:

“Searching the web – …is about I, me, I’m asking the search engine to give me something – and when you are on Twitter, you are open to information that’s coming to you.”

That’s an important point of the argument; what search services deliver defines how people use them. People are increasingly search savvy. With Google integrating real-time results on to SERPs, would it be worthwhile for Twitter to try and offer a more sophisticated search? Answers in the comments please…

July 13th, 2010 - No Comments »
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Tonight’s The Night.

Well, it’s come around a lot quicker than we expected, but Outlook Calendar doesn’t lie; the Big Chip awards ceremony is tonight.  We’ll be heading to the Palace Hotel in Manchester for the awards this evening, and we’ll be in good company; some of the best agencies and freelancers in the northwest will be there as well.

Big Chips Shortlist 2010

We’re really excited about it, and not just because it promises to be a bit of a party. The 2010 Big Chip awards are the first awards that we’ve ever entered, and to make it on to the shortlist is pretty good going. At Moo we’ve just begun a very exciting stage in our growth as a company, and we’re looking at our shortlisting for Big Chip 2010 as a sign that we’re heading in the right direction.

There’s already a lot of chat happening on Twitter about the Big Chips; people are using the tag #BigChip2010. It’s more than likely that the tweeting is going to go on all night, so have a look if you want to find out the results as they’re announced, or read tipsy nonsense as the night progresses.

We’ll post another blog tomorrow to let you know what happened – fingers crossed! – but until then we’ve got some work to do. Good luck again to everyone else who made the shortlist. We’ll see you at the Palace.

June 10th, 2010 - No Comments »
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A Night At The Theatre.

The team ventured out of Moo HQ last night for a spot of socialising. As part of the Future Everything festival that’s currently taking place in Manchester, this month’s (in)famous Northern Digitals meet-up had switched location to Oxford Road’s Contact Theatre. We’d been meaning to attend a Northern Digitals meet for ages, and once we got there we saw what all the fuss was about. Contact was packed out, and especially crowded around the bar, as you’d expect from a digital industry event. We are a thirsty lot, aren’t we?

We spent a lot of time with the Fudge gang, mostly discussing robots, occasionally touching on the morals of training a monkey to clean your flat, and once or twice actually talking about work. It was also grand to get a chance to talk to Jake Smith. A director at JP74, he was doing a good job of convincing our very own Duncan Green to have a bash at some skateboarding. Sounds like trouble.

As with all events of this nature, the variety of the people who attended was an excellent reminder of how diverse and vibrant the online creative / marketing industry is, especially around Manchester. Schedule permitting we’ll be at the next Northern Digitals meet, and should be attending a few more of the Future Everything events as well.  Come and say Hi to us if you happen to be at any of the same events; keep an eye on our twitter (@moomarketing) to see what we’ll be attending and when.

May 14th, 2010 - No Comments »
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