When it comes to managing a PPC campaign there are a number of important tasks which are crucial to ensure that your campaign is earning the best ROI possible. Monitoring a PPC campaign using basic analytics will provide you with details for your campaign but collecting the right data and feeding back into the campaign is the most important role.
Website analytics is the process monitoring and interpreting the interaction with users with a website. Analytics can track every movement a user makes on page and where they come from. This is crucial in PPC Management as knowing what people clicked on and what they did on the site will allow you to make informative decisions on how to bid on particular key phrases.
Analytics is the beginning of a PPC Management, taking the information from the analytics it is possible to make usability decisions on the website. This may include removing bottle necks in the purchase funnel or reducing the bounce rate on landing pages.
Monitoring analytics with your PPC campaign can make the difference to those clicks that not provide a return. Taking the data and turning it into information that can be used to make decision about your website to increase conversion rates and ROI is how you can manage your PPC campaign the best.
When it comes to managing a PPC campaign there are a number of important tasks which are crucial to ensure that your campaign is earning the best ROI possible. Monitoring a PPC campaign using basic analytics will provide you with details for your campaign but collecting the right data and feeding back into the campaign is the most important role.
Website analytics is the process monitoring and interpreting the interaction with users with a website. Analytics can track every movement a user makes on page and where they come from. This is crucial in PPC Management as knowing what people clicked on and what they did on the site will allow you to make informative decisions on how to bid on particular key phrases.
Analytics is the beginning of a PPC Management, taking the information from the analytics it is possible to make usability decisions on the website. This may include removing bottle necks in the purchase funnel or reducing the bounce rate on landing pages.
Monitoring analytics with your PPC campaign can make the difference to those clicks that not provide a return. Taking the data and turning it into information that can be used to make decision about your website to increase conversion rates and ROI is how you can manage your PPC campaign the best.
October 24th, 2007 - No Comments »
Posted in PPC Management | Tags: ppc, PPC Management, roi, web analytics
As you are reading this blog, I can safely assume you have an active interest in marketing and more specifically internet marketing. If you are currently utilising some form of internet marketing or are considering the benefits there is one really important aspect that you should understand and undertake – analytics.
Due to the internet being digital and computerised, internet traffic flow is logged automatically, online marketing is therefore one of the most tangible advertising methods. It only becomes tangible however when you utilise website analytics for both analysis and reporting. Website analytics can provides very high levels of accuracy on the successes or failures of your online marketing campaigns. Using visitor segmentation you can split your visitors into many areas, usually unique to your specific marketing campaigns, the five main traffic sources being:
• Direct – Visitors entering your URL in the address bar.
• Referral – Visitors who came from an external website, not search engines.
• Natural Search – Visitors from natural search engine listings.
• Paid Search – Visitors from sponsored search engine listings.
• Paid Referral – Visitors from sites that you pay for a click through, i.e. as price comparison sites.
Once you have the basic segmentation you are then able to segment further to investigate in greater detail and with the appropriate tracking parameters, monitor and obtain accurate feedback on each of your individual online marketing campaigns. This is essential for you to ensure that you are not only maximising opportunity, but are also receiving good return on your investment.
Once armed with the relevant segmentation and KPI information you are able to make informed and managed decisions about budget allocation and future spend in direct correlation to your actual Return on Investment.
October 13th, 2007 - No Comments »
Posted in Website Analytics | Tags: roi, segmentation, web analytics
The Chamber of Commerce yesterday hosted a seminar in Chester to educate business owners about online marketing and provide a basic insight into Search Engine Optimisation (SEO) and Pay Per Click (PPC). As Moo Marketing provides Pay Per Click Management services in Chester and the North West we were in attendance.
The morning seminar and network session provided a good simple introduction to SEO and PPC to an audience of eighty business owners who all understood the importance of online marketing but few have the time or the knowledge to setup or manage such online marketing campaigns.
Although the event was informative there was only so much information that people could take onboard and little emphasis during the event was put on website analytics, the most crucial aspect of your online marketing campaigns. Before investing in and implementing any form of online marketing you must be sure that the campaign will provide an acceptable level of return in order to justify the initial spend.
June 21st, 2007 - No Comments »
Posted in PPC Management | Tags: ppc, PPC Management, seo, web analytics
Google have announced that they have developed a new version of their increasing popular Google Analytics reporting package. The updated version will be rolled out to all existing users over the next few weeks. Read more about the release at the official Google AdWords Blog.
May 9th, 2007 - No Comments »
Posted in Website Analytics | Tags: adwords, google, web analytics
