Jim Sterne at Stone Temple Consulting on May 7, 2007 published a 2007 interim report detailing accuracy and reporting differences / discrepancies of a number of industry standard website analytics software packages.
Although there are undoubtedly discrepancies in the information the various software reports to you, Jim Sterne makes the very valid point “If your yardstick measures 39 inches instead of 36 inches, it’s still great to have a measurement tool”, basically your software even if not 100% accurate provides a benchmark for your statistics as your software will always lack accuracy by the same percentage; so day by day you will know if you have comparatively gained or lost traffic.
The report is very interesting and in depth, well worth a read if you are interested in website analytics. The full report with the final results is due out in July of 2007, which will undoubtedly provide a lot of insight into the website analytics software on review.
May 8th, 2007 - No Comments »
Posted in Website Analytics | Tags: web analytics
How long does your website take to load? New research from content delivery provider Akamai shows that 75% of people will abandon a website that takes longer than 4 seconds to load. 33% of the people questioned indicated that if the site was hard to navigate or the checkout facility takes to long they will leave.
If your webs site takes longer than four seconds to load your not alone, research also showed that over half of the top 500 US shopping sites take longer than four seconds.
If you have spent money on directing the user to your website either using search engine optimisation (SEO) or pay per click(PPC) and the page that the user lands on takes longer than four seconds then you will potentially lose that user and can be wasting your marketing budget. Undertaking web analytics (WA) can track customers as they visit your website and identify any sections of the website that can be improved.
November 15th, 2006 - No Comments »
Posted in Website Analytics | Tags: ppc, search stat, seo, web analytics, website development
Search engine marketing has grown leaps and bounds in the last few years with many high profile corporations now devoting large portions of their annual marketing budget to SEM.
To further emphasise this point a few large American companies including the New York Times, Passages and Citicards have appointed Vice Presidents of Search. The VP of Search being a senior company position dedicated to the overseeing and running of SEM campaigns.
Since the appointment of VP of Search, Passages, the company now earns 95% of all its business from search and its revenue has increases by 354%. These figures further enhance the achievements that can be obtained with SEM when campaigns are properly managed making use of the three prongs: Pay Per Click, Search Engine Optimisation and Web Analytics.
If you would like to read more about these VPs read Sara Holoubek’s article over at Search Engine Watch.
However as more and more of the larger corporations begin to move SEM entirely in house; what does this mean for web solutions business’ that currently provide SEM for these large companies?
September 14th, 2006 - No Comments »
Posted in Search Engine Marketing | Tags: ppc, search stat, seo, web analytics
