Drum Roll Please…

Moo Marketing’s new website is officially up and running.

Making the decision to revamp your online presence is never an easy one. Especially not when your old website was receiving impressive Search Engine ranking results and generating some extremely exciting leads. Change for change’s sake isn’t what we’re about. Organic development, however, definitely is; that’s why we decided to overhaul www.moomarketing.co.uk.

Our new website reflects our attitude; it’s about sharing our insights into the marketing industry. We’re dedicated to engaging in the kind of open discussion and opinion-sharing that helps drive the online marketing industry forwards. This should hopefully be apparent throughout our new website, in our on-page content, in the posts in this blog, and in our self-explanatory “Free Stuff” section.

This open, informative and always-evolving approach is what allows us to do what we do best: provide effective and innovative online marketing services. It ensures that our clients always understand what we’re doing for them, why we’re doing it, and exactly how much of a positive impact it’ll have on their bottom line.

Please feel free to leave a comment to let us know what you think of the new site. If you’re shy, drop us an email: info@moomarketing.co.uk.

Duplicate content within search engine optimisation

For all of you out in blog land who are interested in search engine optimisation you will more than likely know of the pitfalls surrounding duplicate content. In a short and brief explanation duplicate content is exactly that, when a webmaster sees fit to copy your original content and use it on their website.

Not only is this a problem from the point of view of breach of any copyrights that may be in place duplicate content is deemed a ‘black hat’ search engine optimisation technique and as such penalties can be applied to websites who duplicate content.

I have just read a fantastic blog article regarding duplicate content (with some nice graphics) over on seomoz, which contains an awful lot of information, so rather than duplicate their blog on our site I urge you to please go and read theirs.

Your Site Has A Four Second Chance

How long does your website take to load? New research from content delivery provider Akamai shows that 75% of people will abandon a website that takes longer than 4 seconds to load. 33% of the people questioned indicated that if the site was hard to navigate or the checkout facility takes to long they will leave.

If your webs site takes longer than four seconds to load your not alone, research also showed that over half of the top 500 US shopping sites take longer than four seconds.

If you have spent money on directing the user to your website either using search engine optimisation (SEO) or pay per click(PPC) and the page that the user lands on takes longer than four seconds then you will potentially lose that user and can be wasting your marketing budget. Undertaking web analytics (WA) can track customers as they visit your website and identify any sections of the website that can be improved.

   

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